Albany, NY -- (SBWIRE) -- 01/31/2014 -- There exists great potential for limited service restaurants to ramp up breakfast sales by understanding consumer needs and adapting their offerings. Operators can expand their breakfast hours as well as retool menu items to include BFY, portable, and innovative offerings. Additionally, operators must work to provide consumers with non-menu benefits that fit their lifestyles, such as mobile ordering, value options, loyalty programs, and comfortable seating.
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Table of Content
Scope and Themes
What you need to know
Mintel Menu Insights
Consumer survey data
Abbreviations and terms
Figure 1: US sales and fan chart forecast of the restaurant breakfast market, at current prices, 2008-18
Figure 2: Top 10 breakfast food items at limited service restaurants, by incidence, Q3 2010-13
Figure 3: Top 10 ingredients for breakfast food items at limited service restaurants, by incidence, Q3 2010-13
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Issues and Insights
Operational: Beyond menu offerings, how can operators attract patrons?
Innovation: How can operators stay ahead of the curve for breakfast?
Expansion: How has breakfast shifted in terms of daypart and offerings?
Trend: Minimize Me
Mintel Futures: East Meets West
Market Size and Forecast
Market size insight
Sales and forecast of market
Figure 6: US sales and forecast of the restaurant breakfast market, at current prices, 2008-18
Figure 7: US sales and forecast of the restaurant breakfast market, at inflation-adjusted prices, 2008-18
Fan chart forecast
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