2014 US Baby Boomers to Market, Trends and Forecast

MarketResearchReports.Biz announces addition of new report “2014 US Baby Boomers to Market, Trends and Forecast” to its database.


Albany, NY -- (SBWIRE) -- 01/31/2014 -- Marketing to Baby Boomers is rooted in the quality of the product or service being advertised. Boomers may take notice of product messaging (though they might not want to admit they are influenced by something so prosaic as direct marketing and TV ads), but if products don’t deliver on their promise or perform as expected, Boomers will not hesitate to move on to a competitor – and for many Boomers, even those at a higher price.

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Table of Content

Scope and Themes

What you need to know
Data sources
Consumer survey data
Abbreviations and terms

Executive Summary

Snapshot of Boomers
Figure 1: US population, by generation share, 2014
Boomer spending
Figure 2: Median household income and average annual expenditures, by all versus Baby Boomers, 2012
The Boomer consumer
Getting the most value, a positive experience, and getting a deal matter most
Figure 3: Baby Boomers’ top five factors very important to purchase decisions, November 2013
Most Boomers not swayed by a company’s social altruism
Figure 4: Baby Boomers who make an effort to buy from “good” companies, November 2013
Boomers who make caused-based purchases most concerned with poverty
Figure 5: Most important social issues to Baby Boomers who go out of their way to buy from companies/brands that support issues, November 2013

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Issues and Insights

How can marketers resonate with Baby Boomers?
The issues:
The implications:
What is the market value of Boomers…and what do Boomers value?
The issues:
The implications:
What drives Boomers’ purchase decisions?

Trend Application

Inspire Trend: Attention Economy
Inspire Trend: Buydeology
Mintel Futures: Human

Baby Boomers by the Numbers

Key points
Baby Boomers account for nearly one quarter of the US population
Figure 9: US population, by generation share, 2014
Despite falling numbers, Boomers remain a powerful market force

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