2014 US Hybrid and Electric Cars Market

MarketResearchReports.Biz announces addition of new report “Hybrid And Electric Cars - US - 2014” to its database.


Albany, NY -- (SBWIRE) -- 01/31/2014 -- The hybrid and electric car market is growing at breakneck speeds, but there’s some concern that this is mostly driven by government distortions, vis-à-vis the new CAFE program and by the California Air Resources Board. Without robust market demand, this segment, particularly plug-in hybrids and all-electric vehicles, remains at the whims of political fancy. With the gap between what consumers are willing to pay and what hybrid and electrics actually cost remaining wide, affordability remains the key issue for this industry.

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Table of Content

Scope and Themes

What you need to know
Data sources
Sales data
Consumer survey data

Executive Summary

The market
Figure 1: Total U.S unit sales of hybrid and plug-in electric vehicles and forecast of market, 2008-18
Market factors
New CAFE standards encourage sale of hybrids and plug-in electrics
Figure 2: Projections of new and existing light vehicle fleet fuel efficiency, 2012-40
Regulations in California have massive effect on plug-in hybrid and electric car sales
Figure 3: California zero-emission vehicle (ZEV) sales, as mandated by the 2012 amendments to the California Zero-Emission Vehicle Regulation
Historically high fuel prices help shift consumer purchasing preferences toward hybrids and electrics
Figure 4: All grades/all formulations retail gasoline prices, dollars per gallon, 1993-2013
Key players
Toyota dominates the hybrid and electric market
Figure 5: Largest manufacturers in the hybrid and electric segment, by market share, November 2013-year to date
The consumer
Approximately 4% of household vehicles are hybrids or alternative powered

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Issues and Insights

How can hybrid and electric vehicle manufacturers address affordability concerns?
The issues
The implications
How can hybrid and electric vehicle manufacturers address performance and range concerns?
The issues
The implications

Trend Applications

Trend: Prove It
Figure 10: Lincoln “That’s Me” print and web advertising, October 2013
Trend: Green and Lean
Mintel Futures: Brand Intervention

Market Size and Forecast

Key points
Hybrid and plug-in electrics to top 1 million annual sales by 2017
Figure 11: Total US unit sales of total hybrid and plug-in electric vehicle sales, 2008-18
Figure 12: Total US unit sales of total hybrid vehicle sales, 2008-18
Plug-in electrics
Figure 13: Total US unit sales of total plug-in electric vehicle sales, 2008-18
Fan chart forecasts

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