Houston, TX -- (SBWIRE) -- 06/26/2018 -- The Global Augmented Reality And Virtual Reality Market to Grow steadily at a CAGR of +35% during the forecast period.

The competitive landscape for the Augmented Reality (AR) and Virtual Reality (VR) devices is shifting towards more aesthetically pleasing form factor which can be incorporated in the day to day lives of consumers. These technologies are compatible with devices such as smart glasses, head-up displays, head mounted displays and hand held devices among others. A definite presence of smart phones and tablet computers, high mobility and versatility, an increasing interest of large tech corporations, and technological advancement can be deemed as the primary reasons for the enhancing growth rate of the global AR and VR market. The AR market is estimated to reach $161.1 billion by 2022 at a CAGR of 85.4% through the forecast period. The VR market is estimated to reach $17.8 billion by 2022 at a CAGR of 44.5% through the forecast period.

This market research report delves deep into the global Augmented Reality And Virtual Reality market. It highlights the recent market scenario, growth in the past few years, and opportunities for manufacturers in the future. The research methods and tools used in the completion of this study are both primary and secondary research. The study further presents details on the investments initiated by several organizations, institutions, government, and non-government bodies.

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Companies Profiled in this report includes Samsung Electronics Co, Ltd., Microsoft Corporation, Google Inc., Seiko Epson Corporation, HTC Corporation, Intel Corporation, Qualcomm Inc., Himax Technologies, Vuzix Corporation, Oculus VR, LLC, Osterhout Design Group (ODG), Wikitude GMBH, and EON Reality.

AR and VR technologies utilize different hardware platforms for their applications. These technologies are compatible with devices such as smart glasses, head-up displays, head mounted displays and hand held devices among others. Among the device type of AR, Head Mounted Display (HMD) holds the highest share of the market in 2016.

Modern day head mounted displays utilize technologies such as optical wave guides, liquid crystal displays, digital micro mirrors, and organic light emitting diodes for micro displays. These devices are equipped with GPS tracking systems, activity tracking systems, connectivity solutions such as Bluetooth, WI-Fi, and mobile operating systems. Some of the advanced smart glasses have the ability to communicate by voice commands, while others support touch buttons, external controllers and gesture controls, as well as are capable enough to run dedicated mobile apps.

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The consumer segment of VR technology comprises of gaming and entertainment applications. Gaming market has always been one of the keen targets for VR companies. The integration of audio and video graphics into an immersive virtual world for gaming purposes has gained significant popularity among the gaming community.

The market is dominated by North American region and APAC is expected to grow at the highest rate in the coming years. The US has always been on the forefront of the world map when it comes to technological advancement. Therefore, like other disruptive technologies, virtual reality and augmented reality has also extended its roots onto the US market. In terms of hardware segment, most of the prominent companies are US based, giving significant impetus to the growth of this market in the US as well as whole North America. Even the companies which are not US based has significance presence in the US, either because of their manufacturing facilities or R&D bases. However, the presence of big players in APAC market such as Samsung Electronics, Sony Corporation, and HTC Corporation is expected to push the growth of AR and VR market in the APAC region. In terms of demand, China is expected to play an important role due its well-established manufacturing and engineering sector.

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Table of Contents

Global Augmented Reality And Virtual Reality Market Research Report

Chapter 1 Global Augmented Reality And Virtual Reality Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Global Supply (Production), Consumption, Export
Chapter 6 Global Production, Revenue (Value), Price Trend by Type
Chapter 7 Global Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis
Chapter 12 Global Market Forecast