Beverly Hills, CA -- (SBWIRE) -- 07/25/2014 -- 400 Beverly, Inc. today announced it has completed the acquisition of a majority stake of the natural skin and body care brand Virga Botanicals. The acquisition is part of a strategy to acquire prestige beauty and fashion brands to be sold in the United States and internationally. The terms of the transaction were not disclosed.
“We're very excited to work with Michael Pope and 400 Beverly,” said Kirsten Jacob, CEO of Virga Botanicals. “This gives us a real opportunity to strengthen the brand and increase our distribution through additional sales channels and markets.”
Jacob is an acupuncturist and Chinese herbalist. She has been creating her own natural plant-based products since she was 12, and is motivated by a passion for offering natural beauty products that combine the ancient science of Chinese herbal practice with the botanical secrets of western herbalism. This passion has been the driving force behind Virga Botanicals, winning the brand a very loyal and enthusiastic customer base.
Michael Pope, CEO of 400 Beverly commented, “I look forward to working with Kirsten to tell the Virga Botanicals story. Kirsten has created some unique formulations that produce real results. I’m excited to leverage our experience and relationships to increase awareness of the Virga Botanicals brand in the United States and internationally.”
Forward Looking Statements
Statements in this release that are “forward-looking statements” are based on currently available information, operating plans and projections about future events and trends. They inherently involve risks and uncertainties that could cause actual results to differ materially from those predicted in such forward-looking statements.
About Virga Botanicals, LLC
Virga Botanicals, LLC brings the complex science of Chinese herbal theory and the botanical secrets of western herbalism together to create unique formulations in the skin and body care market. All of the brand's products are natural, organic, eco-friendly and ethically sourced from plant-based materials.
About 400 Beverly, Inc.
400 Beverly, Inc. (http://www.400beverly.com) was formed in March 2014 by Michael Pope to create prestige beauty and fashion brands to be sold in the United States and internationally. The Company is based in Beverly Hills, California.
Virga Botanicals, LLC
400 Beverly, Inc.