Burnley, Lancashire -- (SBWIRE) -- 09/23/2015 -- A study of 600 consumers found that 46% of them had made a purchase on a smartphone device in the period preceding the survey. This confirms government statistics too which found that 74% of adults in the United Kingdom had made a purchase online, although they also included desktop access to making a purchase too. This rampant increase in mobile spending is largely attributed to increasingly tech-savvy consumers and the prolific rise of the internet. It also presents a once in a lifetime opportunity for businesses to capitalise on the inception of this new industry before things become even more competitive.
Mobile marketing entails a number of unique opportunities for new businesses. And these opportunities require expert advice and insight in order to make the most of them. For instance effective mobile advertising requires a mobile responsive website which is fully optimised to ensure that users on smartphones and other mobile devices are able to use the site with ease. Bulky, chunky interfaces on mobile phones can delay purchases or enquiries due to a lack of accessibility. And in many cases, business is lost.
In addition to these practical considerations, mobile advertising can also be optimised using pay per click services (PPC) with Google AdWords bespoke options which can appear to certain devices over others. These targeting options can also target certain locations too. So that people in the area searching for your services on their mobile phone can call you quickly with the help of call and location extensions.
About Ranking Solutions
Ranking Solutions are leaders in the field of digital marketing services including SEO, PPC, social media and website design. Upon hearing this news, they were eager to comment on the developments. A spokesperson said, 'These are quite substantial figures and we are excited about the possibilities for business when it comes to these opportunities. Every business should ensure that they are mobile optimised and that they are making the most of the search engines. It is becoming increasingly likely that transactions will continue to increase in their likelihood of being carried out online. As more businesses become mobile and globalised, this is especially an ideal opportunity for small and medium enterprises to join in the movement and gain some momentum whilst it is still growing.'
PR Contact:
Ranking Solutions
Company name: Ranking Solutions Ltd
Tel: 01282 452096
Website: www.rankingsolutions.co.uk
Contact person: Gareth Owen
Email: Gareth@rankingsolutions.co.uk
Address: 7 Kestrel Court
Bridgewater Close
Hapton, Burnley
BB11 5NA