Burnley, Lancashire -- (SBWIRE) -- 07/24/2015 -- A recent study published in the Journal of Promotion Management reveals that 82% of the world's most admired companies had a Twitter account whilst 72% were on YouTube. The investigators involved remarked that the result indicated that global brands are potentially using social media to maintain their status and attract important business attention, as well as connecting with customers.
This news also has repercussions for small and medium sized enterprises. If the largest and most admired companies have invested in their social media presence to such a degree, it shows that this is a platform that they are not taking lightly despite their firm grounding in the world and their respective industry. And if the 'big' companies don't think it's something to turn a blind eye to, it means that there is an importance that small and medium sized businesses up their game. The diversity and popularity of social media sites offer potential for every business, whether on a global or local level. A key medium for opportunity could be Facebook, because the study found that out of the 417 companies involved, only 51% had a Facebook page. This could be an opportunity and a space for potentially smaller businesses to expand in the absence of competition.
About Ranking Solutions
Ranking Solutions are leaders in the digital marketing industry, offering bespoke and tailored services in all aspects of web design, PPC, SEO and social media. Being regular commentators on industry news, a spokesperson had this to say, 'We aren't completely surprised by the update, our clients comment on this regularly. They see that business is very competitive but they also know that social media has equalled things out a bit. An online presence can really make you and your business strong, if you know how to use it well. This is why we invest a lot of time in ensuring our clients receive a completely bespoke service powered by our devoted team of experts. A digital marketing strategy isn't even an option these days, it is a must.'
Company name: Ranking Solutions Ltd
Tel: 01282 452096
Contact person: Gareth Owen
Address: 7 Kestrel Court