Transparency Market Research

Active, Smart and Intelligent Packaging Market: Expected to Grow on Account of Increasing Need to Retain Freshness


Albany, NY -- (SBWIRE) -- 04/29/2019 -- With the retail industry growing at a rapid pace, the need for attractive and advanced is also increasing with every passing day. Due to the ever increasing urban population and changing lifestyle trends, the demand for ready-to-eat, frozen, and packaged is increasing extensively across the globe. The supply of frozen foods, meat products, vegetables, and fruits is surpassing boundaries, thus giving regional markets a global exposure. As a result of this, the demand for specialty packaging has also increased over the last couple of years and is expected to stay the same in the years to come.

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Active, smart, and intelligent packaging is used by manufacturers for retaining the nutritional value and freshness of the product within and at really competitive prices. The global trade of active, smart, and intelligent packaging is expected to be relatively driven by the sophisticated and advanced transport facilities available. The demand for active, smart, and intelligent packaging is maximum from the consumer goods, food and beverages, and pharmaceuticals industry keeping in mind the sensitivity of various products and the publicity needed in these industries.

However, the growth of the Active, smart and intelligent packaging Market is likely to be restrained by the extensively high cost of implementation due to the huge money being invested in the research and development of better products. To address this issue, the key players are focusing on product development with minimum cost incurred and ensured quality.

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Based on several factors, some of which are mentioned below, this report on global active, smart and intelligent packaging market is projected for a healthy double digit growth rate during the forecast period. The report also profiles some of the key players who are currently leading Active, smart and intelligent packaging Market, and aims to serve as a guide for the players to make more informed choices.

Packaging of a product not only ensures a safe and secure reach to the end-user, they also significantly affect the way the product is presented to the consumers from the marketing perspective. New technologies such as intelligent packaging, active, smart packaging, and modified atmosphere packaging are replacing traditional methods such as canning. Advanced packaging interacts internally (active packaging) as well as externally (intelligent packaging) with the environment and enhances the visual appeal of the products.