Los Angeles, CA -- (SBWIRE) -- 06/19/2014 -- Thinking about how to improve your website’s search engine rankings? Recent updates by Google to its Panda 4.0 search engine algorithm have dramatically reduced the visibility of many business websites, sending numerous previously well-performing websites into oblivion.
Some websites just can’t seem to gain traction, or have dropped off search results, no matter how much money is spent on SEO. Cheap TV Spots, the original online TV ad agency for the entrepreneur on a budget, warns against relying on SEO alone -- and offers tips to get web traction, without depending on Google.
Online business blogs offer “Top-5” lists and handy cheat sheets to beat the latest Panda Update or appear on first-page Google results.
According to spokesperson Jim Whelk,"It’s not that you’re doing the wrong type of SEO, it’s that you’re doing SEO instead of advertising. The best approach, in our opinion, is to advertise outside of the Google bubble. Quit measuring clicks and start measuring sales.”
Mr. Whelk goes on to explain that Google has unleashed an endless string of secret search engine changes, with cute code names like Panda (now Panda 4), Penguin, Venice, Dewey, Buffy, Big Daddy, Jagger, Gilligan, Bourbon, Allegra, Brandy, Austin, Fritz, Esmerelda, Dominic, Cassandra, Boston, Caffeine, Vince, and Bourbon...to name a few.
Some websites have recovered from a previous shake-up, only to have their internet commerce website again declared unworthy.
Google front man Matt Cutts announced roll-out of a new Panda update, with promises of more unannounced updates to come. Your website may already be a target of Google's next "site eugenics" program.
CheapTVSpots.com reminds business owners that advertising, not SEO, gets your business noticed. Businesses have a palette of popular advertising methods at their fingertips, all used daily by real, profitable, in-the-know businesses - radio, print media, direct mail, and television, the advertising powerhouse.
CheapTVSpots.com offers a proven promotional method - a TV commercial campaign, which can be economical compared to online search ads. For less than 1/4 of the typical AdWords spend, your business can advertise on television with an exceptional quality, broadcast-ready TV commercial and a targeted air time buy.
Television advertising, still regarded as the most powerful and widely accepted by consumers, can be a great choice for businesses to reach customers directly, with a compelling, full-screen visual message.
Since its founding in 2001, Cheap TV Spots produces award-winning, value priced flat-rate TV advertising for entrepreneurs, SMBs and start-ups just like yours, across the United States and worldwide.
CheapTVSpots.com is a service of Academy Leader, Inc. "Cheap TV Spots," the "Three Spots" logo, the phrase "Only Our Price is Cheap" and the slogan, "We help small companies look big - we save big companies big money" are trademarks of Academy Leader, Inc.
Academy Leader Inc. is a multi-faceted multi-national media company that spans motion pictures, television, publishing, radio, and new media. The agency has won over 200 national and international awards for its original commercial productions, including 15 Telly Awards. The company has earned an A+ rating with the Better Business Bureau.