Toronto, ON -- (SBWIRE) -- 02/20/2017 -- For many people it's next to impossible to not be concerned about American hunger, with millions going to bed every night not having had enough to eat and malnutrition, in many places, on the rise. All the while, almost unbelievably, an incredible amount of vegetables and fruits are thrown away – close to 25% - for being "ugly", despite still being completely fine and delicious. Author, farmer, and ugly food activist Adam Hewitt recently announced the launch of his new book – intended for kids, but being equally enjoyed by adults, "Kara's Carrot". "Kara's Carrot" teaches about ugly vegetables, along with other important life lessons – originally intended as a gift for Adam's daughter, but when he saw what a positive impact it could have, the decision was made to release it on a greater scale.

"I wanted to write a book that was fun to read, but carried an important message too," commented Adam. "I think 'Kara's Carrot' does that. Almost 25% of fresh produce is wasted in North America every year, so something has to change. If we can get this message to our kids, hopefully it will stick and they can help make people going hungry a thing of the past."

Not just a part of the solution when it comes to educating, a percentage of "Kara's Carrot" book sales also go to help an organization working hard in this area, www.uglyfruitandveg.org to support their Ugly Fruit And Veg Campaign.

Each sale of "Kara's Carrot" comes with a free 20 page coloring book covering the same important issues.

Early feedback from readers has been very positive.

Michelle S., from Boston, recently said in a five star review, "My daughter loves 'Kara's Carrot' and now wants to eat ugly veggies with every meal. It's a remarkable, fun way to bring across a message that can help change the world for the better."

The First 100 Customers Will Get Kara's Carrot for FREE with promo code* thanks to a generous book launch sponsorship by The Ugly Fruit And Veg Campaign!

Kara's Carrot is being sold exclusively at www.uglycarrotclub.com (*100% off promo code: 100CARROTS)

For more information, be sure to visit www.uglycarrotclub.com.

About Adam Hewitt
I was raised on a farm, and have carried on the family business of operating a produce market for the past 20+ years. I have been around fruits and vegetables my entire life, with some of my fondest memories being out in the field picking sweet corn, or at the local farmers market early in the morning on Saturdays. I have a loving wife and three children (ages 8, 6, and 3). Kara's Carrot was written as a gift for my daughter to teach her about ugly produce and some life lessons. It was fun to do, and I hope you enjoy it!

MEDIA CONTACT: ADAM HEWITT
EMAIL ADDRESS: adam@hewittfresh.com
COMPANY LOCATION: Toronto, Ontario
WEBSITE: http://www.uglycarrotclub.com