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Boston, MA -- (SBWIRE) -- 06/18/2014 -- Yoghurt and sour milk drinks is set to post 10% retail value growth in 2013, which is slower than that witnessed in 2012. This was mainly due to the price hikes in 2012, which are set to stabilise in 2013. On the other hand, consumers' growing sophistication and health consciousness continues to benefit the performance of yoghurt during 2013. Besides being a source of calcium, some consumers also utilise yoghurt as a healthy snack due to its low fat content.

Competitive Landscape

Hong Kong Yakult is set to post the strong increase in value share within yoghurt and sour milk drinks, to consolidate its lead at a 56% retail value share in 2013. While new players, such as Bifido, entered drinking yoghurt, Hong Kong Yakult is still able to maintain consumer interest. This is mainly due to its established presence and brand image, which have won strong consumer trust in the product quality offered.

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Industry Prospects

Yoghurt and sour milk drinks is expected to post positive constant value growth over the forecast period. This is mainly due to the expected stabilisation of unit prices for yoghurt over the forecast period, which spiked at the end of the review period due to increases in raw material costs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Drinks industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Drinks industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Drinks in Hong Kong, China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Yoghurt and Sour Milk Drinks in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- Which variety of yoghurt is performing better - spoonable or drinking?
- In the wake of recent controversies, what does the future hold for functional probiotic products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats

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