RnRMarketResearch.com adds “Advertising and the second screen - When TV becomes interactive and targeted”to its store.
Pune, Maharashtra -- (SBWIRE) -- 09/01/2015 -- This report explores how live TV will need to change its advertising practices to handle growing competition from the Internet and protect its status as top mass medium.
It compares the way ad revenue is progressing for both TV and the Internet, and looks at the rapid changes in TV viewers' behaviour.
The report examines whether live TV needs to borrow certain recipes from the Web, to line up with viewers' new habits and advertisers' new demands.
It explores the new possibilities opened up by the simultaneous use of the second screen by TV viewers, to deliver a new, more interactive and targeted experience to users and advertisers alike.
It concludes by assessing the development outlook for these new brands of advertising, and details the obstacles that are likely to impede television's path to merging with the Internet.
Complete report available @ http://www.rnrmarketresearch.com/advertising-and-the-second-screen-when-tv-becomes-interactive-and-targeted-market-report.html.
Companies referenced in this report
Modern Times Group
Automated content recognition or augmented reality applications
Inquire more @ http://www.rnrmarketresearch.com/contacts/inquire-before-buying?rname=402488.
Technological solutions providers
Procter & Gamble
Starcom MediaVest Group (SMG)
Ratings & audience measurement companies
How much does ad revenue contribute to TV financing?
The weight of ad revenue to TV financing
Growing competition from new ways to watch videos penalising top commercial TV stakeholders
The ad market's move to the Internet
Why TV industry players need to adapt to the new paradigm
Using second screens as the main tool for targeted and interactive advertising
Big data and programmatic buying adapted to TV
Advertiser strategies for TV and the second screen
What does the future hold for TV advertising?
Likely development of new forms of targeted advertising on the second screen in partnership with all of the ecosystem's players
Still potential obstacles to the development of these new form