Advertising Intelligence Solution Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026
Albany, NY -- (SBWIRE) -- 01/15/2019 -- As the number of smart devices continues to rise, various brands are looking for affordable ways to reach a vast audience using various digital platforms. Therefore, various companies are investing hundreds of dollars as a part of their digital advertising spend. However, digital advertising continues to have a transparency problem. Brands continue to find it difficult to keep track of what they are paying and where the advertisements are being placed. This has led to a rise in demand for advertising intelligence solutions.
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As the price of digital ads continues to rise and brands continue to pay more, efficient advertising intelligence solutions provide transparency in an unclear advertising ecosystem. Advertising intelligence solutions help in creating competitive intelligence, advertising transparency, and better brand strategy. In terms of competitive intelligence, advertising intelligence solutions help in tracking ads run by competitors and their ad spending. Ad intelligence software is used to create transparency in ads regarding where and how the ad spend is allocated.
A major driver of the global advertising intelligence solution market is a rise in the number of mobile advertising impressions from all major ad networks and app data. Increase in demand among end-users for identifying competition and spend distribution, ensuring brand safety, creating budget transparency, improving performance, and saving money is likely to propel the market.
Advertising intelligence solutions also help in providing creative direction and networks. Advertising intelligence solution market is expected to boost the market in the coming years. However a rise in demand for a skilled developers for new product developments is a major restraint affecting market growth. Advertising intelligence solutions help in creating the benchmarking and analysis of competitors' brand positioning, ad verification, advertising share of voice, and various other services.
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