Phoenix, AZ -- (SBWIRE) -- 10/12/2016 -- Retail solution technologies are moving beyond the automation and audit function of field sales and merchandising to where they now provide functionality that transforms the way consumer goods companies manage retail activities. It has moved from automating key priorities at the store to optimizing processes and expanding the ability to monitor key indicators such as category share through digital image recognition.
Now many consumer goods companies are challenged on how best to quantify the benefits of adopting more sophisticated technologies. More significant and sustainable value is realized when companies harness the velocity of data flowing to and from the field and exploiting powerful new capabilities in the solution, effectively enabling retail activity optimization. The result is a step gain in competitive advantage through more effective retail solution.
Digging a little deeper, the company can uncover richer sources of bottom-line benefits from performance advantages such as:
- Monitoring of promotions, product ranging, and planogram compliance
- Faster remedial action when dealing with out-of-stocks or addressing customer service issues
- Greater access to downstream, store-level data
- Improved demographic and psychographic insights to optimize ordering and assortment by outlet, or to improve areas such as brand marketing
All of these elements make a fundamental contribution to significant and sustainable ROI. Better understanding of the potential ROI related to leveraging the field sales force and providing actionable insights through accessible data is imperative to remain competitive.
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About AFS
AFS (http://www.afsi.com) was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.
Over the past 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions include trade promotion management from MEI, Synectics and Answer Systems, retail solution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz.
Follow AFS Technologies on Twitter at @AFS_Tech.