AFS Technologies, Inc.

AFS Trade Promotion Management Retail Successfully Implemented by Traditional Medicinals


Phoenix, AZ -- (SBWIRE) -- 09/12/2016 -- AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies, recently announced Traditional Medicinals, a pioneer in the wellness tea category, successfully implemented AFS Trade Promotion Management Retail (TPM Retail) to gain unprecedented insight into trade spend activities. Championed by Donna Nilsen, Controller, and based on an existing, successful partnership with AFS Technologies, the fully integrated solution delivers critical trade spend insights to key stakeholders to improve budgeting, trade promotion activities, account planning, and post promotion analysis.

Traditional Medicinals has been providing high quality herbal teas for over 41 years and today sells more than 50 teas at 70,000 retailers around North America. For 10 years, the company relied on a disparate TPM solution with limited visibility into spending and forecasting. Over time, key executives knew that in order to capture true spend activity and improve efficiencies, the TPM solution had to be integrated with the rest of the organization. In addition, given the company's growing direct and indirect relationships with retailers and distributors, the herbal tea leader needed to gain more accurate insight into trade spend activities across the value chain to improve the efficiency and effectiveness of trade promotions.

AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,000 customers of all sizes in over 50 countries around the world. AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

About AFS
AFS ( was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.

Over the past 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions include trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz.

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