AIDS Activist Rebecca Guberman-Bloom Seeks $25,000 in Crowdfunding to Update Bloodlines, the Award-Winning Documentary About Youth Affected by HIV & AIDS

After 15 years of educating youth about AIDS & HIV, Bloodlines Needs a Reboot to Keep it Relevant in Modern Times.


Portland, OR -- (SBWIRE) -- 09/02/2014 -- Rebecca Guberman-Bloom was infected with HIV she was 17 and has been living with the virus for 26 years. She, along with Jennifer Jako who was also infected while very young, made Bloodlines; a documentary on HIV and AIDS from the perspective of younger people. It debuted on December 1, 1998, World AIDS Day, on MTV under the title It Could Be You, and won many awards. This film is a favorite by many for its use as an educational tool in high schools and middle schools. After 15 years of faithful service to America’s youth, the material has become a bit dated.

It’s no secret that the world is a very different place today than it was in 1998. That’s what inspired Rebecca to go back and update the film with new material to make it more relevant for a new generation of youth giving them present-day perspective of the HIV/AIDS landscape. The Bloodlines Update is essential to attract and engage the attention of 21st century youth, letting them know that the spread of HIV and AIDS is just as serious today as it was years ago.

About HIV
Over the past ten years, the rate of infection in the United States stays stubbornly at 50,000 people per year with 25% of them being youth. Health educators all over the country consider Bloodlines the most powerful tool they have to educate youth about sexuality and preventing STDs along with relationships and their boundaries.

Today’s youth are smarter and more cynical than ever which makes the 2014 update of Bloodlines so necessary. Educators need to keep their students involved with this societal subject with modern material lending fresh perspective to bring these powerful messages home.

The $25,000 Rebecca is seeking via crowdfunding will be dedicated entirely to the new updated version of Bloodlines as follows:

- Updating HIV/AIDS statistics with present-day numbers.
- Refreshing the film with new interview footage about what is happening currently in the HIV/AIDS landscape.
- Expanding the educational reach of the film with Subtitles in Spanish and other languages.

This flexible funding crowdfunding campaign ends on October 5, 2014.

The Bloodlines 2014 Update Page on Indiegogo: