Boston, MA -- (SBWIRE) -- 07/02/2014 -- The increasing popularity of air care in Slovenia continued in 2012. Slovenians are interested in well-developed innovative products that attract their attention not only for their main purpose of freshening the air, but also as a design element. The most popular air care products are electric air fresheners, spray/aerosol air fresheners, and car air fresheners.

Competitive Landscape

International brands continued to characterise air care in 2012. Local private label products were not able to gain significant share, although overall private label achieved a marginal increase in its retail value share in 2012. The most notable local brand is the private label offered by the Poslovni sistem Mercator supermarket/hypermarket chain.

Industry Prospects

Air care sales are anticipated to increase by a 3% constant value CAGR over the 2012-2017 forecast period, slighter lower than that witnessed over the review period. The CAGR will be negatively impacted by candle air fresheners and standard spray/aerosol air fresheners.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Slovenia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Air Care in Slovenia?
- What are the major brands in Slovenia?
- How do plug-in electric air fresheners perform compared to the battery-operated ones?
- What is the most dynamic air care category?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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