Albany, NY -- (SBWIRE) -- 03/31/2016 -- According to a new market report published by Transparency Market Research Air Care Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015- 2021," the air care market was valued at US$9.87 bn in 2014, and is expected to reach US$11.74 bn by 2021, at a CAGR of 2.6% from 2015 to 2021.

Increasing air care products demand in emerging countries such as India, Singapore and Brazil among others and high level of pollution and dust re the major factors for the growth of air care market globally.

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Global air care market is segmented by product type into: spray/aerosol air fresheners, gel air fresheners, liquid air fresheners, electric air fresheners, candle air fresheners and others. Amongst various product types, spray/aerosol air fresheners held the largest market share followed by electric air fresheners in 2014 globally. Europe and Asia Pacific are the major markets for spray/aerosol air fresheners.

Based on distribution channel types, air care market is segmented into retail and business to business (B2B). Retail segment dominated the air care market in 2014 and is expected to continue its dominance throughout the forecast period. The factor driving the growth of the retail segment is increase in demand of air care products among consumers. The product not only covers the bad odor but also focuses on fragrance and improving home environment to satisfy the needs of the growing consumer base.

By geography, air care market is segmented into North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW). Europe is the largest market for air care products in 2014. However, in the coming years Asia Pacific is estimated to surpass Europe in terms of market size owing to the factors such as increase in population and increase in car production in Asia Pacific.

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Henkel Group, Procter & Gamble Co., Church & Dwight Co. Inc., Reckitt Benckiser Inc., WD-40 Co., SC Johnson & Son Inc., Car Freshener Corporation, Chesapeake Bay Candle, Candle-lite, Inc. and American Covers, Inc. are among some of the key players in the global air care market.

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