Portland, OR -- (SBWIRE) -- 11/07/2017 -- According to a new report published by Allied Market Research, titled, Air Freshener Market by Product, Application, and Type of Customer: Global Opportunity Analysis and Industry Forecast, 2017-2023, the global air freshener market is estimated to reach $12 billion by 2023, registering a CAGR of 3.2% from 2017 to 2023. North America accounted for 32% share of global air freshener market in 2016.

Various types of air fresheners are available in the form of sprays/aerosols, electric fresheners, gels, candles and others. Sprays/aerosols segment accounted for around 46% share of the overall market in 2016. This segment is anticipated to lead the market throughout the forecast period, owing to higher popularity among households for the purpose of home care. The gel air fresheners segment possesses high growth potential, owing to their increased usage in cars.

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Residential usage is the largest application segment, accounting approximately 56% of the market in 2016, owing to the large-scale adoption of air fresheners in households. However, in terms of growth, the application segments of cars and commercial spaces, such as hotels and malls, are expected to witness higher growth rates during the forecast period.

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The key players operating in the market include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd. and Jarden Corporation. These players focus on the development of organic air fresheners to increase their market share.

Air Freshener Market Key Segmentation:

By Product

-Sprays/Aerosols
-Electric Air Fresheners (Plug-in)
-Gels
-Candles
-Others (Liquid, Solid, Pot Pourri, Papers, Vents, Clips, and Crystal Beads)

By Application

-Residential
-Corporate Offices
-Cars
-Others (Hotels, Malls, Hospitals, Railways, Public Bathrooms, Theaters, and Government Buildings & Institutions)

By Type of Customer

-Individual
-Enterprise