Pune, India -- (SBWIRE) -- 12/14/2017 -- The analysts forecast global air freshener market to grow at a CAGR of 7.35% during the period 2017-2021. The latest trend gaining momentum in the market is Growing use of smart technology in air freshening devices. The use of smart technology such as smart homes, smart devices, and smart home appliances is increasing over time. With the help of smartphones, consumers can easily access, operate, and control their smart devices. Significant growth in automation technologies such as the Internet of things and increased global Internet penetration are some of the major drivers of the smart industries.

According to the report, one of the major drivers for this market is Product innovation and portfolio extension leading to product premiumization. Air fresheners help remove bad odor and create a pleasant atmosphere in houses or commercial buildings.

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Wax melts, candles, auto spray air fresheners, plug-in air fresheners, room fragrances and room sprays, gel air fresheners, and car air fresheners are the various types of air fresheners. Each segment offers products at varying prices. Some vendors offer air fresheners based on climatic conditions. Reckitt Benckiser is one of the leading vendors that manufactures air fresheners under the brand Air Wick. The company offers automatic sprays known as Air Wick Life Scents freshmatic refill winter moments. It is specially designed to control the bad smell coming from rooms due to damp climate.

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Further, the air freshener market report states that one of the major factors hindering the growth of this market is Performance standards set by regulatory bodies. Regulatory guidelines related to product labeling, materials used in product packaging, performance standards, and information regarding ingredients in products need to be obeyed by the manufacturers of air care products. Consumers suffer when products are not made as per the performance standards set by the regulatory bodies. For air care products, the risk of fragrance-related allergies is high due to incorrect dosages of ingredient mixing. In labeling, manufacturers should list the ingredients used in fragrance manufacturing.

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Key players in the global air freshener market: Church & Dwight, Henkel, P&G, Reckitt Benckiser, S.C.JOHNSON & SON, Dabur, Farcent Enterprise, Hamilton Beach Brands, Jimmy Up, Julius Sämann, Kobayashi Pharmaceutical and Rexair

Major Points from Table of Contents:
1: Executive Summary
2: Scope of The Report
3: Research Methodology
4: Introduction
5: Market Landscape
6: Market Segmentation By Application
7: Market Segmentation By Product
8: Market Segmentation By End-User
9: Regional Landscape
10: Decision Framework
11: Drivers and Challenges
12: Market Trends
13: Vendor Landscape
14: Key Vendor Analysis

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