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Boston, MA -- (SBWIRE) -- 06/19/2014 -- Tawas or potassium aluminium sulphate is commonly suggested as an effective remedy for mouth sores. Gargling with a salt solution is another inexpensive way used by some of the population to treat mouth problems. Standard mouthwashes are likewise perceived as a practical alternative to adult mouth care products. The availability of these substitute remedies affected demand for adult mouth care, leading to its sluggish growth in 2013.

Competitive Landscape

Johnsons & Johnsons (Philippines) Inc, owner of the Bactidol brand, remained the leader in adult mouth care with a 50% value share in 2013. The brand continued to benefit from its high recall amongst consumers. Its lower unit price also contributed to sustained preference for the brand. Its availability in different packaging sizes from 60ml to 500ml was likewise beneficial in accommodating varying consumer needs.

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Industry Prospects

Consumers on a tight budget are predicted to continue to rely on cheaper, alternative remedies for the treatment of mouth problems. The expected sustained aggressive advertisements on behalf of standard mouthwashes will likewise negatively affect demand for adult mouth care as mouthwashes are promoted as effective in removing oral bacteria. As such, value growth for adult mouth care is predicted to remain negative until 2018 with constant value CAGR posting a marginal decline over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Philippines market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Adult Mouth Care in Philippines?
- What are the major brands in Philippines?
- What is the market size of Adult Mouth Care in Philippines?
- What are the major brands in Philippines?
- Is dental care valued in Philippines?
- Do consumers prefer homemade adult mouth care solutions?

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