Las Vegas, NV -- (SBWIRE) -- 01/19/2016 -- Observant Jews across the Las Vegas Valley often struggle with buying kosher food as just one of many challenges in making ends meet, a challenge so many people face today.

Gershon Wolf is a man with a dream. His dream is to help Jewish families in need with food for Shabbat, the Jewish Sabbath, as well as the rest of the week. Mr. Wolf moved to the Las Vegas Valley from Brooklyn roughly one year ago. Back in Brooklyn, Gershon started a 501(c)3 non-profit organization to provide boxes of uncooked, non-perishable food to roughly 250 needy families on a regular basis. Gershon is proud of the fact that the organization he left behind is still going strong.

When Gershon moved here, one of the first things he did was to see if there was a similar need in the greater Las Vegas area and the answer, sadly, was yes.

Many families don't make a lot off money and making ends meet can be a daily challenge. This is even more of a challenge for those of the Jewish community who feel obligated to observe a strictly kosher diet. That's because kosher food is inherently more expensive due to the strict requirements for compliance, supervision and certification for food to meet kosher standards. The result? The weekly grocery bill is unavoidably higher for a Jewish family.

This is what motivated Gershon and three other kind people to start a 501(c)3 non-profit organization in the greater Las Vegas area called Aishal Avraham. Each and every Tuesday Gershon takes every dollar raised from local donations and purchases as much food as possible. The groceries are then sorted and packed for families in need. The following day, volunteers come by to pick up the groceries and deliver them to households for miles around. All of this happens in Gershon's garage.

Every care package contains everything needed for people to maintain a healthy, well balanced diet including chicken, milk, eggs, grape juice, fresh challa bread and an array of fruits and vegetables. Whenever possible, Gershon tries to included flour, sugar, cooking oil, canned food and even cleaning supplies.

According to Gershon, "We are sending the food every week and we have to raise money and we need everyone's help. We're looking for someone that can give us space in a building so we can expand our operation and work more efficiently to help more people. As far as I know there is not another organization like this anywhere in Las Vegas," When asked why he works so hard and devotes so much time to feeding the hungry in Las Vegas, Gershon's answer is as inspirational as it is honest: "I feel the pain that the families are going through. No one should go to sleep hungry, especially when they can't afford to buy anything else."

In closing, Gershon makes a humble appeal: "The more money we raise the more we can do for people who need outside help in order to eat. With your help we can do a lot. Become a partner in this big mitzvah and you will be blessed."

For additional information or to make a donation please contact:
Gershon Wolf
Aishal Avraham
Email- aishalavraham@gmail.com
Phone- 347-262-0048