Boston, MA -- (SBWIRE) -- 09/18/2013 -- During 2012 volume sales of alcoholic drinks fared better compared to the review period, driven by the entrance of new products as well as moderate price increases. Products, such as beer, still light grape wine, whiskies, tequila and cream-based liqueurs, were the categories which saw the fastest growth rates. On the other hand, rum, mainly local rum, continued on a negative path, influenced particularly by increased competition of imported spirits.

Euromonitor International's Alcoholic Drinks in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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