Media, Inc.

All Penny News: Following Deal with Build-a-Bear, Genius Brands Inks Agreement with Wolverine Worldwide


Mississauga, ON -- (SBWIRE) -- 11/04/2015 -- Media, Inc. ( announces its latest article titled "Following Deal with Build-A-Bear, Genius Brands Inks Agreement with Wolverine Worldwide."

Companies mentioned in this article include Genius Brands International, Inc. (OTCQB:GNUS), Wolverine Worldwide (NYSE:WWW) and Build-A-Bear Workshop (NYSE:BBW).

Article Excerpt:

Foot odor isn't exactly a pleasant topic for conversation, but with about 250,000 sweat glands in our feet producing a pint of moisture every day, it's something that many people of all ages deal with daily. It's pretty simple science, as shoes are an optimal environment for bacteria to grow, so mix moisture with bacteria and a foul smell is the outcome. While not something you hear talked about on Wall Street very often, but it certainly matters to Genius Brands International, Inc. (OTCQB:GNUS) and its wholly owned subsidiary A Squared Entertainment.

It's also part of an initiative of Wolverine Worldwide (NYSE:WWW), which, along with its Stride Rite children's shoes brand, signed a national licensing agreement to use Celessence Technologies' micro-encapsulation fragrance technology to provide a long lasting, fresh smell to children's shoes. Based in the United Kingdom, Celessence manufactures a diverse range of micro-encapsulates for the textile and print industries. They have recently launched an extensive licensing program in the U.S. in a bid to expand their global footprint. A Squared Entertainment is the licensing agent for Celessence, which puts this new partnership in the camp of Genius Brands, a holding company probably mostly widely known for its multimedia content for kids.

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