Media, Inc.

All Penny News: More Europeans Will Be Able to Purchase the Sex Lubricants of Empowered Products Following CE Mark and Class 1 Medical Device Designation


Mississauga, ON -- (SBWIRE) -- 01/07/2015 -- Media, Inc. ( announces its latest article titled "More Europeans Will Be Able To Purchase the Sex Lubricants of Empowered Products Following CE Mark and Class 1 Medical Device Designation."

Companies mentioned in this article include Empowered Products, Inc. (OTCQB:EMPO).

Article Excerpt:

The sexual wellness industry has been going through a steady shift from essentially being a four-letter word with products only sold secretively from behind the counter or through a limited number of specialty mail order or online companies to a much wider acceptance and sales through reputable retailers. The easing of uptight tension over sex-related products has come in many forms, including television shows like Sex In The City and celebrities like Gwyneth Paltrow and Eva Longoria opening up publicly about what they do behind their bedroom doors. Not missing a beat with the revolution, venerable firms like U.K.-based consumer health and hygiene giant Reckitt Benckiser, who generated more than US$15 billion in revenue in 2013, got in the mix by acquiring K-Y personal lubricants last year and Durex condoms in 2010. Also in 2014, NY private equity firm Brookstone Partners added to their portfolio Diamond Products LLC, the holding company that owns Pipedream Products, one of the largest designers, manufacturers and distributors of proprietary "romance products" in the United States.

The once-clandestine sex toy industry (err…sexual wellness industry) is expected to remain vibrant, with some pundits predicting that it will grow from about $12 billion in 2012 to $52 billion in 2020.

Las Vegas-based Empowered Products, Inc. (OTCQB:EMPO) doesn't plan to miss out on the growth, aiming to expand its presence in the global sexual wellness industry with the development, manufacture, and distribution of products under the award-winning PINK® and Gun Oil® brands, such as PINK Indulgence Cream and Gun Oil Stroke 29. Currently, the company's products are available at more than 24,000 retail locations in more than 30 countries spanning four continents.

The full version of this article can be found at:

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