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Analysis of U.K. Men's Haircare Market Based on Consumer Preference and Key Players Activities

With the majority of men buying their own haircare products, engaging men in retail environments remains important, particularly as online retailers innovate in ways to attract this demographic.


Albany, NY -- (SBWIRE) -- 03/21/2018 -- Men's haircare is a growing segment of a mature beauty business. The growing demand for hair styling products due to the changing purchasing behavior and patterns of consumers is likely to boost this product segment, especially in men's. With a prime focus on UK's consumer habits and demand while choosing haircare brands, a new research study titled "Men's Haircare-UK-March 2018" has been publicized to the wide repository of Market Research Hub (MRH). Analyst of the report has found the men's hair care market in U.K. is still continuing to grow in value.

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Research Enclosure

The report is a result of in-depth research study focuses on each of the key facets of men's haircare market in the UK to reveal the significance in terms of market growth. In the initial section presents an executive summary that compiles the key findings of research along with market size and forecast in terms of values, volumes, and growth rates until the end of 2022. Then follows a section that includes insights on the upcoming opportunities in the UK men's hair care category. For a clear understanding, detailed consumer analysis has been covered in the study which highlights usage of haircare products, reasons for low usage of haircare products, purchase of hair products with preference.

To calculate the market size, the report considers UK retail value sales of men's haircare, at current and constant prices for period 2012-22. The market segmentation is also included in the study describes market according to various segments. The next part of the report talks about the key players active in the US marketplace for men's haircare. This section offers in-depth information about key company profiles, launch activity and innovation, advertising and marketing activity.

Key Highlights from the Research

Hair care comprises of five types of products which includes shampoo, hair color, hair conditioner, hair styling products and hair oil. As per the key findings, the demand for hair treatments sees a significant rise, which is expected to support market growth. In 2017, men show increased use of specialized products such as hair and scalp treatments, suggesting further opportunities for NPD. It has been analyzed that dry shampoo opportunities amongst younger men.

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As per the consumer perspective, usage of haircare products sees a rise. For men's, supermarkets are the most favored destination. With the majority of men buying their own haircare products, engaging men in retail environments remains important, particularly as online retailers innovate in ways to attract this demographic.

Some of the prime market drivers include men's hair trends in 2017, in which they have shown interest in subscription services, men's are also buying natural/organic products, most of the consumers are adopting informal appearances, the rise in professionals may drive need for speed, and try-before-you-buy is important for them.

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