This market research report on Proximity Marketing Market studied Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application, Industry Vertical, and Regions.
Tokyo, Japan -- (SBWIRE) -- 02/28/2019 -- Proximity marketing uses the cellular technology to connect successfully with mobile-device users who are in close proximity to a business. Marketers are capitalizing Bluetooth and Wi-Fi technology to send a variety of marketing messages to consumers are who are both nearby and looking to make a purchase. Proximity marketing strategies are used for services such as consulting, application support and maintenance, deployment and integration. These strategies can be adopted by organizations in different sectors such as healthcare, media and entertainment, transportation and logistics, and retail and e-commerce.
The Global Proximity Marketing Market is estimated to grow at CAGR of +27% during forecast period.
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The study indicates, the increasing importance on business intelligence and growing competition in various sector is boosting the proximity marketing market. The increasing adoption of smartphone and development of analytical tool is one of the significant factor driving market growth. According to the study, by technology segment BLE beacon is expected to grow at the highest CAGR rate. Owing to high adoption of BLE beacon in retail industry and increasing application of it in multi-channel marketing is further fuelling the market growth. By application segment, retail and e-commerce segment is expected to account for highest market share.
Top Companies Profiled in this Report includes, Microsoft Corporation, Apple Inc., Google Inc., Qualcomm Inc., Zebra Technologies Corporation, Proxama PLC, Swirl Networks Inc., Inmarket LLC, Estimote Inc., Shopkick, Unacast, Bluvision, Inc., Roximity, Scanbuy Inc.
New research report takes a close and analytical look at the various companies that strive for a higher share of the global Proximity Marketing market. Data on the leading and fastest-growing segments along with what drives them has been given. This report implements a balanced mix of primary and secondary research methodologies for its analysis. The market is segmented on the basis of key criteria. For this purpose, a section dedicated to company profiles has been included in the report.
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Proximity Marketing market research is an intelligence report with meticulous efforts undertaken to study the right and valuable information. The data which has been looked upon is done considering both, the existing top players and the upcoming competitors. Business strategies of the key players and the new entering market industries are studied in detail. Well explained SWOT analysis, revenue share and contact information are shared in this report analysis. The report provides detailed industry analysis of the global Proximity Marketing market with the help of proven research methodologies such as Porter's five forces. The major geographical regions which include, North America, Asia Pacific, Europe, the Middle East & Africa and Latin America are studied.
The research report segments the proximity marketing market into the following submarkets:
Proximity Marketing Market by Location:
Proximity Marketing Market by Technology:
- BLE Beacon
- Near Field Communication (NFC)
- GPS Geofencing
Proximity Marketing Market by Application:
- Retail & E-Commerce
- Media & Entertainment
- Transportation & Logistics
Proximity Marketing Market by Geography:
- North America
- Asia-Pacific (APAC)
- Rest of the World (RoW)
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