This market research report on Database Management Platform Market studied by Data Type (first party, second party, third party)By Data Source (Web analytics tools, mobile web, Mobile apps, CRM data, POS data, Social network), By End Users (Ad Agencies, marketers, Publishers), Companies (IBM Group, Oracle Corporation, Neustar, Rocket Fuel, Salesforce, Lotame Solutions, Turn Inc., Cloudera Inc., SAP SE, Informatica, SAS Institute), Organization Size, Vertical and Regions.
New York, NY -- (SBWIRE) -- 10/01/2018 -- Data management platform is an intelligent form of a data warehouse. It collects the data from sources like mobile apps, mobile web, CRM, social networks, and stores that data and provides the useful information for the users such as ad agencies, marketers and publishers. The data management platform is majorly used to expand the audience segmentation by understanding the structure of audience by device, application and environment of usage to increase the effectiveness of the audience engagements. This is also to monitor the ad campaign strategies to identify the points of conversion and also to personalize the campaigns to increase the effectiveness.
The Global Database Management Platform Market is Estimated to Grow at CAGR of +15% during forecast period.
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Top Players Profiled in this Report includes, IBM Group LLC (U.S.), Oracle Corporation (U.S.), Neustar Inc. (U.S.), Rocket Fuel Inc. (U.S.), Salesforce Inc.(U.S.), Lotame Solutions Inc. (U.S.), Turn Inc. (U.S.), Cloudera Inc., SAP SE (Germany), Informatica (U.S.), SAS Institute (U.S.)
New research report takes a close and analytical look at the various companies that strive for a higher share of the global Database Management Platform market. Data on the leading and fastest-growing segments along with what drives them has been given. This report implements a balanced mix of primary and secondary research methodologies for its analysis. The market is segmented on the basis of key criteria. For this purpose, a section dedicated to company profiles has been included in the report.
The global adoption of the Internet based technologies by several individual and enterprises is surging the growth of data management platforms market. However, the growth of the second party data sub-segment can be attributed to the growth of data driven technologies and quantitative growth of connected devices across the globe. It has been observed that the demand of data driven technologies is increasing very fast. The companies are adopting data driven technologies for decision making.
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Various factors are responsible behind the market's growth trail, which are studied at length in the report. In addition, the report lists down the restraints that are posing threat to the Global Database Management Platform market. It also gauges the bargaining power of suppliers and buyers, threat to the new entrants and product substitute, and the degree of competition prevailing in the market. The influence of the latest government guidelines is also analyzed in detail in the report. It studies the market's trajectory between forecast periods.
Database Management Platform market is segmented on the basis of various parameters. The factors which are impacting the market's growth are studied in detail. The report also presents a overall weaknesses which companies operating in the market must avoid in order to enjoy sustainable growth through the course of the forecast period. Besides this, profiles of some of the leading players operating and encouraging in the growth of the global market are included in the study. Additionally, using SWOT analysis, markets weaknesses and strengths are analyzed. It also helps the report provide insights into the opportunities and threats that these companies may face during the forecast period.
The report provides insights on the following pointers:
- Market Penetration: Comprehensive information on the product portfolios of the top players in the Database Management Platform market.
- Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the Database Management Platform market
- Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the Database Management Platform market
- Market Development: Comprehensive information about emerging markets. This report analyzes the market for various protein assay products across geographies
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Database Management Platform market
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Table of Contents
Global Database Management Platform Market Research Report
Chapter 1 Database Management Platform Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Global Production, Revenue (Value), Price Trend by Type
Chapter 7 Global Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis
Chapter 12 Global Market Forecast