Anti-Aging Skincare - US - February 2014, Global Industry Analysis

MarketResearchReports.Biz announces addition of new report “US Anti-Aging Skincare Market 2014” to its database.


Albany, NY -- (SBWIRE) -- 02/14/2014 -- Lines between the anti-aging and general facial skincare categories continue to blur, hampering sales growth for both markets. Offering shoppers more targeted solutions to anti-aging skincare concerns while also providing them with more informational tools will be essential in driving future growth while also better differentiating the two markets.

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Verizon has adopted an FttP approach while AT&T has chosen mainly FttN with FttP for new developments and multiple dwelling units. However, Verizon’s fibre-based FiOS network will no longer be built out beyond its existing footprint, and for both Verizon and AT&T there are significant regulator considerations regarding the companies’ legacy copper networks, which are to be mothballed. The report provides an overview of FttP and other fibre network developments, including details of the major fibre deployments and key market statistics and forecasts.


Table of Contents

Scope and Themes

What you need to know
Data sources
Sales data
Consumer survey data

Executive Summary

The market
Figure 1: Total US sales and fan chart forecast of anti-aging skincare, at current prices, 2008-18
Market factors
Figure 2: University of Michigan’s index of consumer sentiment (ICS), 2007-13
Key players
Figure 3: MULO sales of leading anti-aging skincare companies, rolling 52 weeks 2012 and 2013
The consumer
Skincare staples are most used anti-aging products
Figure 4: Use of anti-aging skincare, November 2013
Treating dry skin, wrinkles, and skin texture are top reasons for using anti-aging skincare

Issues and Insights

How can the anti-aging skincare category return to positive sales growth?
The issues
The implications: Address the aging and male populations
How can the anti-aging skincare category be easier to shop?

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Trend Application

Trend: Make It Mine
Trend: Experience Is All
Mintel Futures: Generation Next

Market Size and Forecast

Key points
Growth has stalled in anti-aging skincare
Category is expected to see modest declines through 2018
Sales and forecast of anti-aging skincare
Figure 8: Total US sales and forecast of anti-aging skincare, at current prices, 2008-18
Figure 9: Total US sales and forecast of anti-aging skincare, at inflation-adjusted prices, 2008-18

Market Drivers

Key points
Improving economy is encouraging for anti-aging skincare category
Figure 11: Use of anti-aging skincare, by household income, December 2013
Figure 12: Household distribution, 2012
Aging population represents challenges
Tightening regulatory environment could impact category

Competitive Context

Competition from within facial skincare
Anti-aging claims proliferate
Figure 13: Facial skincare products making anti-aging claims, 2009-13
Opportunities for anti-aging skincare products

Retail Channels

Key points
Sales slow across all retail channels
Figure 14: Total U.S. retail sales of anti-aging skincare, by channel, at current prices, 2011-13
Retail experience is important to anti-aging shoppers
Figure 15: Total US retail sales of anti-aging skincare, by channel, at current prices, 2008-13 (est)

Reasons for Using

Key points
Women more likely to be treating most signs of aging
Figure 47: Reasons for using, by gender, December 2013
Reasons for using vary by age
Figure 48: Reasons for using, by age, December 2013
Figure 49: Reasons for using, by use of anti-aging skincare, part one, December 2013
Figure 50: Reasons for using, by use of anti-aging skincare, part two, December 2013

Shopping Behaviors

Key points
Women tend to be more prepared shoppers, but also confused by product choice
Men, younger shoppers are more impulsive but still seek information
Figure 51: Shopping behaviors, by gender, December 2013
Figure 52: Shopping behaviors, by age, December 2013

Marketing Strategies

Overview of the brand landscape
Proven results
Figure 19: StriVectin print ad, 2013
Figure 20: Origins print ad, 2013
Figure 21: RoC print ad, 2013
Figure 22: Neutrogena print ad, 2013

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