Application-to-Person (A2P) SMS and API Market - Complete Study of Current Trends in the Market, Industry Growth Drivers

Application-to-Person (A2P) SMS and API Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024


Albany, NY -- (SBWIRE) -- 11/14/2016 -- Market Research Reports Search Engine (MRRSE) has announced that its repository now features a new report titled "Application-to-Person (A2P) SMS and API Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016–2024." The report states that smartphones are quickly becoming a ubiquitous product which as a result augurs very well for the future of the A2P SMS and API market. The report reveals that global application-to-person SMS API market had an opportunity worth US$171.9 mn in 2015 and is expected to reach valuation of US$245.9 mn by 2024, rising at a healthy CAGR of 4.1%.

According to the report, by the end of 2014, nearly half of world's population had at least one mobile subscription, totaling about 3.6 bn unique mobile subscribers. The numbers are expected to increase by another 1 bn by 2020 globally. The report notes that such extensive outreach of smartphones is enabling industries such as healthcare, tourism, retail, banking, entertainment, and media to engage their consumers in a real-time manner. This is the primary factor that will drive the future of the global market for A2P SMS and API.

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The report provides a holistic perspective on market growth in terms of revenue estimates and across different geographies including North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America (LATAM). The report uses Porter's five forces analysis to provide cross-sectional analysis of the global A2P SMS and API market in terms of market estimates and projections for all the segments across different geographic regions.

The report divides A2P API on the basis of SMS aggregators, bulk SMS providers, marketers/resellers and telecom operators. On the basis of technology type, the global market is segmented into cloud-based API and traditional API. This report also covers the analysis of A2P SMS at application level which includes applications such as customer relationship management services, pushed content services, interactive services, and promotional campaigns.

The report notes that traditional API segment accounted for 55.3% share of the market's overall revenues in 2015 and will continue to dominate in the near future. However, cloud-based applications will soon gain favor for the several benefits they offer such as reduced investments in data centers, flexible cost of the software, and increased capacity during the peak times.

The report profiles several prominent players currently operating in the market for the strategies deployed by them to gain competitive advantage, the annual revenue generated by them in the past two or three years, and their recent developments. The key players profiled in this report include OpenMarket, Inc., Syniverse Technologies, LLC, Nexmo Inc., Ogangi Corporation, CLX Communications, Twilio Inc., Beepsend AB, Tyntec Ltd. and FortyTwo Telecom AB.

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