Approach Towards In-Store Promotion Propelling the Market

Various convenience store operators are incorporating continual improvements in their services, to meet the growing requirements of the customers, says RNCOS.


Noida, UP -- (SBWIRE) -- 08/26/2015 -- The rampant development across various Asian countries has brought a remarkable change in the retail formats and the buying patterns of the people. Modern retail formats are witnessing huge popularity among various Asian countries, posing a threat to the traditional retailing formats. According to a new report by RNCOS "Asian Convenience Store Market Outlook 2020", the expansion of modern retail formats in these countries have been fuelled by factors like higher per capita disposable incomes, rapid urbanization, increasing demand for packed & ready-to-eat meals and increasing demand for one-stop shopping.

The modern retail formats have gained wide popularity as they provide better services, along with focusing on other factors like hygiene and food safety. Additional services like laundry services, nursing services, pick up and drop services have been introduced by different convenience store outlets as promotional activities. This serves the dual purpose of promoting the company as one that cares what the customer thinks and one that is always striving to provide the best service and product. All these activities and promotion will lure more and more customers, which in turn will drive the market.

The report "Asian Convenience Store Market Outlook 2020", by RNCOS spread over 120 pages provides an in-depth research and rational analysis of the current status and future growth prospects of the convenience store market in Asia. Our research includes analysis of retail sales, convenience store sales and number of convenience store by players in Asia.

Besides that, the report provides a country level analysis of convenience store market including analysis of 12 major countries of Asia in terms of their retail sales, convenience store sales, number of convenience stores and major players and their number of stores in specific countries. We have taken countries such as Hong Kong, Japan, South Korea, Indonesia, India, and China etc.

Further, all the current trends of the industry have been evaluated in the report. And, the report provides profiling of the major players including 7-Eleven, Family Mart, Lawson, Circle K and Ministop, which will help clients to gain insights on their overall business, recent activities and their strengths and weaknesses. In all, the report presents a comprehensive look at the sector's past, present, and future scenario.

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RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.