Appy Pie Inc

Appy Beacons Usher in New Era of Mobile Advertising


Walnut, CA -- (SBWIRE) -- 02/25/2014 -- Appy Beacons are the next generation Bluetooth Low Energy Devices that supports Apple's iBeacon protocol and send Bluetooth-enabled text alerts that show up on user's mobile device when a user moves within a close distance of the beacon. To see how Appy Beacons Work, click here

Using Appy Pie’s App Builder users will be now able to integrate Appy beacons seamlessly with their app's created using Appy Pie's App Builder, Appy Beacons will revolutionize the ways in which offline business owners or business owners in the real world have been advertising thus far, This form of proximity based advertising could certainly be marked as the beginning of a new era in the world of location based mobile advertising and very soon people will be surrounded with beacons.

“As Appy Beacons works on BLE technology thereby enabling them to work indoors and can detect someone’s location in relation to nearby beacons inside of the buildings, such as an airport or a shopping mall, unlike GPS which knows that user is inside the Building but is clueless of his location within the building as it needs line of sight to satellites” said Abs Girdhar, Founder Appy Pie.

The Rubens House museum, Belgium is one of the early adopters of this technology and they have installed a few devices inside the premises. Whenever a person is standing next to a painting the beacon will transmit an x-ray scanned copy of the painting to his smartphone. Another implementation of Beacons have been done to airports where the beacon will sense a smartphone user with his e-ticket on his phone and will guide his straight to the security and he can get himself verified and he is ready to board the flight. In the meantime he can also receive notifications from the stores inside the airport for stuff that can interest him. Bluetooth Low Energy is already available for iOS and Android 4.3 and very soon it will be rolled out for Windows phones as well.

Girdhar envisions Appy Beacons will revolutionize the retail Industry, where a person will never go to a cash register, wait in line, sign a receipt, swipe a credit card or check out with a store employee. He can walk straight out of the store with whatever he wants and he will be charged as per his purchase, all thanks to the iBeacon technology.

Excited! Want some? Appye Pie is now taking the first batch of orders for Appy Beacons and can ship anywhere in the world.

About Appy Pie
Appy Pie is trademark of Appy Pie Inc that allows anyone with no technical knowledge to create Mobile Apps & Games. Nothing to download or install, no programming required, just drag & drop. Appy Pie was launched in first quarter of year 2013 & at this point more than 12,000 apps have passed through their doors.

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