Driven by continuous growing drinking population in countries such as China, India, South Korea and Vietnam, APAC market for beer was valued at USD 155.93 billion in 2013 and is expected to reach USD 220.36 billion by 2020, growing at a CAGR of 5.0% during the forecast period from 2014 to 2020. By type, beer is segmented as premium, mainstream and economy.
Albany, NY -- (SBWIRE) -- 08/05/2016 -- The research report on the Asia Pacific beer market reveals all market trends and projections that are critical in understanding the market as a whole. The report on the Asia Pacific beer market contains essential information on each segment in it based on multiple criteria.
The key driving factor of the Asia Pacific beer market is the growing disposable income of working class consumers. More consumers are now willing to buy beer either at home or in restaurants. This has especially propelled the sales of premium beer in the Asia Pacific region. The Asia Pacific beer market also continues to receive a growing demand due to the increasing number of convenience stores, malls, retail stores, liquor shops, bars, and restaurants opening up across the region.
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The report dissects all factors that might influence the Asia Pacific beer market in the near future. For instance, the growing population of the region, especially in China and India, the two most heavily populated nations in the world: the growing population, coupled with improving economies, gives a greater scope for beer consumption in Asia Pacific. Another feature discussed in the report is the growing acceptance of the Western culture in Asia Pacific.
The report also makes use of proven research techniques such as Porter's five forces analysis and SWOT analysis in order to enlighten the report's user about the impact on the Asia Pacific beer market of macro and micro factors as well as the value chain of the market.
Overview of the Asia Pacific Beer Market
The Asia Pacific beer market is growing at a CAGR of 5.0% from 2014 to 2020. The Asia Pacific beer market was valued at US$155.93 bn in 2013. It is predicted to grow to US$220.36 bn.
The key market segments of the Asia Pacific beer market are based on the type of beer. Beer is classified as economy, mainstream, or premium. Each beer type comes with its own set of market trends and target audience.
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The countries explored in the report on the Asia Pacific beer market are Singapore, China, India, South Korea, Japan, Australia, Vietnam, and the other Asia Pacific nations grouped together.
The key challenge faced by the Asia Pacific beer market is the growing health concern in the region. Consumers are aware of the health effects of regular consumption of beer and therefore will take measures to reduce it. At the same time, government regulations pertaining to alcohol content and the banning of alcoholic drinks altogether also threatens to impede the Asia Pacific beer market. The restrictions will not, however, excessively hinder the Asia Pacific beer market, which, as mentioned, is growing at a 5.0% CAGR within the report's forecast. For an important consumer goods market in the global perspective, it will suffice for the Asia Pacific beer market to become a prominent one over the next few years.
Companies mentioned in the research report
The key companies operating in the Asia Pacific beer market include China Resources Enterprise, Beijing Yanjing Brewery, Kirin Holdings, Anheuser-Busch InBev, San Miguel Brewery, Asahi Brewery, and Tsingtao Brewery. Anheuser-Busch InBev, a company that operates in seven regions across the world, is showing substantial profit margins due to the increasing sales of beer in all regions, including Asia Pacific. In another example, the Asia Pacific beer market is currently experiencing a boom in imports of Czech beer, such as beer manufactured by Pivivary Lobkowicz Group, which is partly owned by the Chinese group CEFC.
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