Transparency Market Research has published a new report "Feminine Hygiene Products Market - Asia Pacific Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2014 - 2020" to its report store.
Albany, NY -- (SBWIRE) -- 08/26/2015 -- Feminine hygiene products basically refer to products that are meant for maintaining personal hygiene during natural bodily processes like menstrual discharge and menstruation. Feminine hygiene products also include products that are used for removal of unwanted hair and cleaning internal body parts. Owing to a rather fast paced lifestyle, women these days prefer convenient and easy to use sanitary products that cater to their needs. Sanitary pads, internal cleansers and sprays, pantiliners and shields, tampons, and disposable blades and razors are some of the commonly used feminine hygiene products. Pantiliners, shields, and sanitary pads are available in various sizes and with varying absorbency levels.
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Growing at a healthy CAGR of 8.2% between the years 2014 and 2020, the Asia Pacific feminine hygiene products market is expected to reach 20,414.2 million by 2020 from US$12,733.7 million in 2014. The Asia Pacific feminine hygiene products market has been witnessing robust growth over the past few years driven by factors such as rising consumer health concerns, stiff competition, product innovation, and changing consumer tastes and preferences.
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Asia Pacific Feminine Hygiene Products Market -Ongoing Trends, Demand Drivers, and Segmentation
The Asia Pacific feminine hygiene products market is segmented country wise on the basis of the brand share, type, and the distribution channels. Interestingly, the feminine hygiene market has been witnessing varying trends across different countries like Malaysia, China, Singapore, Japan, Hong Kong, Australia, New Zealand, India, Thailand, Indonesia, Philippines, and South Korea. Presently, the manufacturers operating in the Asia Pacific feminine hygiene products market are focusing greatly on investing significantly in advertising campaigns of feminine hygiene products in order to attract greater number of women customers.
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Latest feminine hygiene products being launched in the market these days have improved features like better leakage protection, high absorption capacity, and ultra thin sanitary napkins. Feminine hygiene products are available in almost every type of distribution channel. These include supermarkets, hypermarkets, convenience stores, dollar stores, department stores, pharmacies, beauty stores, general merchandise retailers, variety stores, and drug stores. It is expected that over the forthcoming five to six years, some of the major developed markets like Japan and China will witness rapid growth in the feminine hygiene products marketing to greater demand for sanitary pads.
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Asia Pacific Feminine Hygiene Products Market -Regional Analysis, and Emerging Markets
Owing to rapid lifestyle changes, and changes in consumer tastes and preferences, the Asia Pacific feminine hygiene products market is expected to witness high rate of growth in the forthcoming years. The feminine hygiene products market in this region will primarily be driven by rising demand from leading markets like Japan, China, and others. On comparison, it has been concluded that the Indian feminine hygiene products market is quite small as against the feminine hygiene products markets of the other developed economies. However, the Indian feminine hygiene products market is anticipated to witness robust growth in the years to come.
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The other emerging markets in the feminine hygiene products market like Thailand, South Korea, Philippines, Australia, and Hong Kong are also expected to witness tremendous growth in the years to come. Presently, the Asia Pacific market is basically propelled by greater urbanization, and increasing awareness towards sanitation and hygiene. Furthermore, it is expected that the usage of feminine hygiene products will increase significantly in countries like Hong Kong, India, Thailand, Australia, Singapore, Malaysia, New Zealand, South Korea, Philippines, and Indonesia.
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