Creative Internet Authority, an Atlanta attorney marketing firm has partnered with HubSpot
Roswell, GA -- (SBWIRE) -- 02/05/2016 -- Creative Internet Authority has become a HubSpot silver partner, said CEO Montina Portis. Creative Internet Authority is an Atlanta-based marketing agency that specializing in inbound marketing and public relations for law firms.
Since launching the company, Ms. Portis has expanded the operation into a bigger building and brought on more staff. The partnership with HubSpot, a software platform aimed at marketing agencies, is another step fueled by the growth of Creative Internet Authority.
"We are growing. This means we have to look at new ways to do things. We have to continue to deliver the quality our clients expect and we have to streamline our processes to keep costs down," she said. "I am excited (and nervous) too. This is a significant investment for my agency since we are still a young startup. So far we've used our cash flow for people and applications or resources that can help us with our processes."
HubSpot came highly recommended by people in other marketing niches. That's what sold Ms. Portis on the idea to partner with HubSpot
"I believe this investment is going to help us attract more leads and 'knock it out the park' for our clients," she said. "HubSpot is an innovator. They constantly look at what is working in one area and try to make that reach other venues. That ability to cross over is extremely valuable. That perfectly complements what we are trying to do at Creative Internet Authority."
The big advantage to HubSpot is the software's ability to improve the focus at Creative Internet Authority, Ms. Portis said. Rather than a shotgun effort, Creative Internet Authority will now have data that lets the company pinpoint the precise area where Ms. Portis and her staff need to concentrate their attention.
"By implementing HubSpot, we will be able to use the marketing data to make smart marketing decisions. HubSpot's Analytics gives will provide us and our clients' with the metrics we need to understand the performance of their important marketing channels and our efforts," she said.
For more information about Creative Internet Authority and how it works with attorneys across the nation, visit http://creativeinternetauthority.com.
About Creative Internet Authority
Creative Internet Authority is an Atlanta-based marketing firm that works exclusively with attorneys and law firms. The company handles website maintenance and design for attorneys and manages all the content for the website. Social media maintenance is also available.
HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.
Montina Portis, CEO
Creative Internet Authority