Dallas, TX -- (SBWIRE) -- 04/23/2015 -- RnRMarketResearch.com adds "Audiovisual industry going global – What options exist for European service publishers?" to its store.
What options exist for European service publishers?
The audiovisual market has always been a traditionally multinational industry. Within the industry, content production, publishing and distribution activities have highly varying levels of internationalisation. There has been a marked escalation of transnational mergers over the recent period, indicating a new phase in globalisation of the industry.
There is now pressure coming from two main angles: producers are faced with constantly increasing production costs, and distributors are faced with continually high CAPEX levels and new competition from OTT players. European service publishers have to reinvent their strategies in this new globalised context, which is dominated by North American players.
This report aims to:
-establish the current state of globalisation and industry restructuring in the audiovisual sector by studying the corporate strategies of a selection of major players from the production, publishing and distribution segments
-assess the impact of globalisation on European players in the audiovisual sector by focusing on TV channels and networks
-describe the various coping strategies being pursued by these players.
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List of players
-Amazon Prime Instant Video
-Modern Time Group
-Time Warner Cable
-Time Warner Inc.
Current state of globalisation of the audiovisual sector
-Reasons behind globalisation of the audiovisual sector
-Globalisation of programme sales
-Globalisation of service provision
-Internationalisation of distributor activities
The impact of globalisation
-A new wave of concentration
-Americanisation of the European audiovisual sector
European players' strategies
-European players' programming strategies
-European players' OTT strategies