Albany, NY -- (SBWIRE) -- 04/18/2019 -- The inclusion of augmented reality in automotive has surpassed all offerings that technology has offered till date. As technology takes the world by a storm in almost area of everyday functioning, including enabling on-demand service and purchase for entertainment, it is now the turn of auto brands.
Today, consumers demand a test drive of the latest car without stepping out of home. Augmented reality in automotive has made this possible. Be it to look at the car's engine, hear the car in motion, and even view the road from the driver's perspective from the comfort of home.
The growth of augmented reality automotive market is poised to be noteworthy in the coming years. Augmented Reality (AR) in automotive offers what is the stuff of science fiction movies. Augmented reality imposes audio, video, graphics, and other virtual information in automobiles to enhance the view of the real world.
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German Carmaker Volkswagen's Interactive User Manual a Marvel in Augmented Reality
With its new offering, the German luxury carmaker Volkswagen makes a mark in augmented reality in automotive space. The German luxury carmaker has replaced the owner's manual of Audi A3 with an enhanced and interactive AR app. The interface of the app familiarizes the user with the car's interior, simply by pointing at different parts of the user's mobile device camera.
Volkswagen presents another AR-driven offering. The German carmaker has introduced a mobile app to guide technicians with repairs and maintenance remotely. The offering is for Volkwagen's Audi hybrid diesel car XL1 launched in 2014. This is a feat for the augmented reality automotive market.
Enhanced Safety, Visual Enhancements added Plus of Augmented Reality for Vehicles
The safety of vehicles is key for consumers when making an automobile purchase. To serve this, car manufacturers are looking to enhance safety and personalize the driving experience. Car manufacturers are incorporating AR technology into newer car models thus boosting the augmented reality automotive market.
The inclusion of augmented reality provides visual advantages for drivers. AR-based heads-up displays transform automobile windscreens into large computer screens. His help non-intrusive dissemination of travel information, navigation indications, weather information, vehicle speed, traffic data, and even collision warnings. This information is transmitted directly in the driver's line of vision.
Augmented reality in automotive helps make the drive engaging for drivers. In-car AR systems highlight restaurants, popular landmarks, and shops as one drives past them. The system also displays the driver's social media feeds in a manner that is least distracting to the driver. Such features for vehicles is a plus for the augmented reality automotive market.
AR-systems allow enhancing vehicle safety in other ways too. AR systems lean towards integrating gesture and voice recognition features in vehicles. This allows only the rightful owner of the vehicle to enter the vehicle and thus prevent theft. This provides a boost to the augmented reality automotive market.
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The augmented reality automotive market is estimated to grow during the forecast period. The market for augmented reality automotive applications is primarily driven by the increase in adoption of advanced driving assistance systems by OEMs across different vehicle types, and consumer demand for in-vehicle safety features that potentially reduce collisions and injuries caused by human-driver errors. Additionally, the augmented reality automotive market is also influenced by the increasing level of driving automation and progress toward fully autonomous vehicles.
The major players of the augmented reality automotive market includes Hyundai Motor, BMW AG, Continental AG, Garmin, Pioneer Electronics, Audi, Jaguar, Volvo, Mercedes Benz, and Volkswagen Group.
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