London, UK -- (SBWIRE) -- 10/11/2022 -- The latest publication titled Augmented Reality (AR) in Consumer Goods – Thematic Research study examines the contribution of Augmented Reality is likely to rise in Consumer Goods Industry owing to the rising popularity of online shopping and social media. The report predicts the AR market size was valued at USD 7 billion in 2020. The analysts at GlobalData Plc have predicted the AR market to garner a CAGR of over 35% during the projected period.
View Report Outlook at: https://www.globaldata.com/store/report/ar-consumer-goods-theme-analysis/
Augmented Reality Market Players in Consumer Goods Sector
GlobalData highlights companies making their mark within the AR theme.
Leading augmented reality adopters in consumer goods
- Anheuser Busch InBev
- Estee Lauder
- L'Oréal
- Nestlé
- PepsiCo
Leading augmented reality vendors
- Alibaba
- Alphabet
- Amazon
- Apple
- ByteDance
- Magic Leap
- Meta
- Microsoft
- Niantic
- Qualcomm
- Samsung Electronics
- Snap
- Tencent
- Unity
- Vuzix
Specialist augmented reality vendors
- Blippar
- Perfect Corp
- Poplar Studio
- XMReality
- Zappar
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Augmented Reality Market Trends in Consumer Goods Sector
The key trends likely to propel the augmented reality market share in the consumer goods sector are classified in this report:
- Mergers and Acquisitions in Consumer Goods
- Partnerships in Consumer Goods
- Hiring trends
- Company filing trends
- Social media trends
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Augmented Reality Market Value Chain Insights in Consumer Goods Industry
The graphic below shows the specialist AR vendors and leading AR adopters in the consumer goods sector across the AR value chain.
Semiconductors
- CPUs
- GPUs
- VPUs
- Image processors
- Communication chips
- MEMS
- Memory chips
Components
- Motion tracking
- Batteries
- Displays
- Cameras and 3D lenses
- Audio components
- Machine vision
Devices
- Smartphones
- AR smart glasses
- AR headsets
Platforms
- AI
Apps & Content
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Key Highlights:
- AB InBev uses XMReality's Remote Guidance to streamline its production line. In December 2019, XMReality, a developer of information technology (IT) solutions based on mixed and augmented reality, announced an agreement with AB InBev to equip three of its zone brewery support sites with its Remote Guidance solution.
- Poplar Studio develops virtual try-on solutions for NYX to improve dwell time. In September 2021, NYX, a L'Oréal brand, commissioned Poplar Studio to develop two AR experiences that would enable consumers to virtually try on its new line of 'Lip Lingerie' via Instagram and Snapchat.
- Perfect Corp integrates AI into AR try-on solutions to make them more convenient and personalized. In September 2021, Perfect Corp combined AR with AI to deliver an online shopping experience that could make beauty recommendations based on a consumer's unique facial attributes and allow them to virtually try these products on. This solution adapts to changes in consumer preferences by making the virtual try-on solution more personalized and easier to use.
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About GlobalData
GlobalData is a leading provider of data, analytics, and insights on the world's largest industries. As a leading information services company, thousands of clients rely on GlobalData for trusted, timely, and actionable intelligence. Our mission is to help our clientele ranging from professionals within corporations, financial institutions, professional services, and government agencies to decode the future and profit from faster, more informed decisions. Continuously enriching 50+ terabytes of unique data and leveraging the collective expertise of over 2,000 in-house industry analysts, data scientists, and journalists, as well as a global community of industry professionals, we aim to provide decision-makers with timely, actionable insights.
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