Augmented Reality in Retail Comprehensive Study by Type (Apparel Fitting, Jewelry, Beauty and Cosmetics, Furniture and Lighting, Footwear, Grocery Shopping, Others), Application (Try-On Solutions, Planning & Designing, Advertising & Marketing, Information Systems), Technology (Marker-based Augmented Reality (Passive Marker, and Active Marker), Marker-less Augmented Reality (Model Based and Image Processing Based)), Device Type (Head-Mounted Display (HMD), Smart AR Mirror, Handheld Device), Offering (Hardware (Sensors, Semiconductor Components, Displays & Projectors, Cameras, and Others), Software and Services (Software Development Kits (SDKs) and apps, and Services)) Players and Region - Global Market Outlook to 2023
Edison , NJ -- (SBWIRE) -- 03/16/2019 -- Augmented Reality (AR) in retail refers to the technology that permits integration of digital information with the users' environment in real time over devices like smartphone or tablet. Increasing requirement to offer enhanced customer experience, growing internet penetration, as well as increasing IoT spending are the factors that fuel the demand of augmented reality in the retail market. Various retail types includes Apparel Fitting, Jewelry, Beauty and Cosmetics, Furniture and Lighting, Footwear, Grocery Shopping, and Others. Moreover, growing demand for online purchasing, easy & convenient shopping, as well as development of the e-commerce market are driving the growth of the global augmented reality in retail market. and may see market size of USD8.03 Billion by 2024.
Advance Market Analytics recently introduced Augmented Reality in Retail Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2024. Augmented Reality in Retail Market explores effective study on varied sections of Industry like opportunities, size, growth, technology, demand and trend of high leading players. It also provides market key statistics on the status of manufacturers, a valuable source of guidance, direction for companies and individuals interested in the industry.
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Major Key Players in This Report Include,
Apple Inc. (United States), PTC Inc. (United States), Microsoft Corporation (United States), Google LLC (United States), Wikitude GmbH (Austria), DAQRI (United States), Zugara (United States), Blippar (UK), Marxent Labs (United States), Augment (France) and ViewAR (Austria).
Augmented Reality involve the processing of personal data about their users, whether their IP addresses, location, images of them or others around them as well as other information about their activities in the app or on their connected social media accounts. Developers must be mindful to comply with the applicable data protection laws where the information they process or collect relate to an identifiable person. The General Data Protection Regulation 2016/679 is a regulation in The European Union law on data protection and privacy for all persons within the European Union & the European Economic Area.
The market study is being classified by Type, by Application and major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
The research methodology used to estimate and forecast the Augmented Reality in Retail Market began with capturing data from the key vendors' revenue and market size of the individual segments through secondary sources, industry associations, and trade journals, such as the World Analytics Association and the Cloud Native Computing Foundation. The bottom-up procedure was employed to arrive at the overall market size of the market from the individual segments. After arriving at the overall market size, the total market was split into several segments and sub segments, which were then verified through primary research by conducting extensive interviews with the key industry personnel, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all the segments and sub segments.
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Strategic Points Covered in Table of Content of Augmented Reality in Retail Market:
1. Market Overview
1.2. Scope/Objective of the Study
1.2.1. Research Objective
2. Executive Summary
3. Market Dynamics
3.2. Market Drivers
3.2.1. Growing smartphone penetration
3.2.2. Growing online shopping interests of retailers in AR
3.2.3. Rising adoption of connected devices
3.3. Market Challenges
3.3.1. Absence of skills and expertise
4. Market Factor Analysis
4.1. Porters Five Forces
4.2. Supply/Value Chain
4.3. PESTEL analysis
4.4. Market Entropy
4.5. Patent/Trademark Analysis
5. Global Augmented Reality in Retail, by Type, Application, Technology, Device Type, Offering and Region (value) (2013-2018)
Finally, Augmented Reality in Retail Market is a valuable source of guidance for individuals and companies.
Data Sources & Methodology
The primary sources involves the industry experts from the Augmented Reality in Retail Market including the management organizations, processing organizations, analytics service providers of the industry's value chain. All primary sources were interviewed to gather and authenticate qualitative & quantitative information and determine the future prospects.
In the extensive primary research process undertaken for this study, the primary sources – Postal Surveys, telephone, Online & Face-to-Face Survey were considered to obtain and verify both qualitative and quantitative aspects of this research study. When it comes to secondary sources Company's Annual reports, press Releases, Websites, Investor Presentation, Conference Call transcripts, Webinar, Journals, Regulators, National Customs and Industry Associations were given primary weight-age.
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