Augmenting Mergers & Acquisitions Boosting the Market

The global digital marketing software market is expected to grow at a CAGR of around 16% during 2015-2020, says RNCOS.


Noida, UP -- (SBWIRE) -- 08/28/2015 -- Business scenario of organizations is very dynamic in today's world. Due to increasing internet connectivity with consumers and growing competition in the market, organizations are continuously trying to develop software's that enables them to understand, analyze, optimize, and manage the business requirements. Digital Marketing plays a crucial role in contemporary business world by integrating platforms and customers' experience through electronic media such as personal computers, smart phones, cell phones, tablets etc.

According to our report, Competition for data-driven marketing software technology companies by the large tech firms is clearly heating up. International vendors are entering strategic alliances and partnerships with regional and local vendors to benefit from the untapped market potential in a particular country or region. Over the past few years, merger and acquisition activity has accelerated in this field. That trend is poised to continue and the further drive to have the competitive edge above competitors the companies will continue to involve in merger and acquisition which will boost the digital marketing software market.

The report, "Global Digital Marketing Software Outlook 2020", spread over 90 pages, covers comprehensive research and thorough analysis of the digital marketing software market across the globe. The report provides a critical analysis and an unbiased view into the state of the global digital marketing software industry, including the current and future market size for various industry segments. The report features digital marketing software market by software (i.e. CRM, WCM, E-commerce, Email, Automation, Analytics and Social CRM), by services (Professional, Managed and Deployment & Integration), by organization (SMB and Large Enterprises), by delivery mode (On-Premises and Cloud Based).

Further, the report analyzes global digital marketing software industry performance on geographical front. The research includes an in-depth regional level analysis of major digital marketing software markets viz. North America, Europe, Asia-pacific, Middle East & Africa and Latin America. This section deals with the study of current market scenario and future market outlook of the above region's digital marketing software markets.

Additionally, the report also talks about different trends and driver, boosting industry growth. Also, our study also delves into the competitive landscape covering business overview, key financials, and recent developments of major digital marketing software players worldwide. Overall, the report will facilitate clients in analyzing the driving forces and understand the existing opportunities in the industry.

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RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.