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Australia - Telco Company Profiles - Telstra, Optus, Vodafone and NBN Co - New Market Research Report

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Boston, MA -- (SBWIRE) -- 12/02/2014 -- Telstra retains dominance while a resurgent Vodafone promises 2015 fight-back

The incumbent operator Telstra continues to benefit from the company's turnaround being implemented by its current CEO. It dominates the fixed-line and broadband sectors, and is also the main player in the mobile sector, having been the first to take advantage of mobile broadband opportunities with its Next G network. This was followed through with it being the first to launch LTE services, gaining it considerable market advantages. Optus is determined to keep pace with Telstra as the mobile segment migrates to LTE, though it continues to lack the vision to make a significant impression to attract consumers, and so address stagnant subscriber growth. Vodafone continues to struggle with poor customer perception of its network reliability, though strong investments in recent quarters, combined with attractive data plans and schemes such as adding premium Spotify services for subscribers, have been noted by consumers. This is helping to slow customer losses. The company's determination to claw its way back into the market should show dividends into 2015. NBN Co has been added to this report for the first time; it is rapidly becoming the next big first-tier company and will grow into the dominant infrastructure company in the country.

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Telstra is Australia's largest telco, offering a full range of telecom services to most homes and businesses. It has some three million broadband subscribers and over 16 million mobile telephony subscribers. The company is continuing to attract a large number of LTE mobile broadband customers, taking advantage of its wider network footprint that than offered by competitors.

Wholesale services are also provided, while advertising and subscription TV services are offered through subsidiary companies. Several strategic investments undertaken in 2013 and 2014 have strengthened Telstra's position in the e-health services market. The new Telstra Health division augurs well for the company's commitment into new ventures which take advantage of its existing infrastructure assets, while acquisitions such as that of the video streaming and analytics company Ooyala showcase its interest in becoming a player in OTT services.

The report provides an overview of Telstra's main areas of operation including its strategic business units and local and international subsidiaries. It also includes financial summaries to FY2014, as well as an analysis of the company's three-pillar strategy. In addition, the report provides key operating statistics related to network and operations data, traffic, and developments in the mobile, broadband and pay TV sectors, as well as an overview of its position related to NGN developments.


Optus provides a range of communications services including mobile and fixed-line telephony, business network services, internet and satellite services, subscription TV and digital media services.

Though the company has seen a relatively poor financial performance, the NBN interim satellite service contract has provided a financial bonus for the company. The Optus satellite unit has survived plans for its sale, and in May 2014 Optus secured a five-year deal to operate the NBN Co's two new satellites, due for launch in 2015.

The mobile sector clearly remains the company's key market, though both its market share and ARPU are under pressure. At the same time, more investment is needed to stay ahead in the all-important mobile broadband market. Optus and Telstra both secured valuable spectrum in the 700MHz band at auction in early 2014, and both were granted trial licenses ahead of the official release of spectrum in January 2015. Optus is also committed to matching Telstra's 98% population coverage with LTE by the end of 2016. These developments will keep Optus at the forefront of the mobile data segment, and will it help retain valuable customers as they look to network capability and availability for their broadband and data services

While overall revenue increased 1% in FY2012, year-on-year, into FY2013 and FY2014 the company has experienced revenue falls across some of its markets. This was especially seen in FY2014, when revenue fell 5.2% year-on-year. Nevertheless, EBITDA grew 5.1% and net profit climbed 14.6%. Operating profit for the first quarter of FY2015 fell 2.8% year-on-year.

The report provides an overview of the main divisions within Optus, including a breakdown of key financial and operating statistics for internet, broadband, voice and mobile services. Data to June 2014 is included, as well as recent market developments.


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