Boston, MA -- (SBWIRE) -- 01/18/2013 -- Product Synopsis
A detailed market research report on the Austria beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Austrian beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
A stable economy and low unemployment favoured the beer market but inflation is high, driven by transport, energy and the general increase in the cost of living.
What are the key drivers behind recent market changes?
Much of the gain in beer volume was from the radler segment. In Q2-2011 beer consumption rose by 4% compared to the same period in the previous year. It is no coincidence that March/April was also the active period for radler relaunches and new introductions.
View Full Report Details and Table of Contents
What makes this report unique and essential to read?
The Austria Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Austria Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles of major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
Production grew at a slightly higher rate to domestic production and was almost back to 2008 levels, indicating a strengthening export trade.
Companies Mentioned in this Report: BRAU UNION, EGGENBERG, FOHRENBURG BRAUEREI, FRITZ EGGER, BRAUEREI HIRT, KARTNER BRAUEREI, MOHRENBRAUEREI, OBERMUTALER BRAUEREI GENOSSENSCHAFT, OTTAKRINGER, STIEGLBRAUEREI, ZWETTL, Brauerei Joseph Baumgartner AG
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