The author of Your Leadership EDGE Mastering Management Skills for Today's Workforce is concerned that small business owners are not using Facebook to market their business.
Los Angeles, CA -- (SBWIRE) -- 09/23/2014 -- Ravinder Tulsiani, the author of Your Leadership Edge www.yourleadershipedge.ca, the book that allows business people to master management skills to improve their business, is concerned that small business owners in America are ignoring how important Facebook can be for their business.
The author who is a Leadership Expert with over 13 years experience in training and development explained businesses that are not using social networks including Facebook for their marketing are losing out to their competition.
Ravinder Tulsiani said: “When you are a small business in America especially with the economic problems, it is important that you find ways to promote your business in a cost effective way that will not cause you problems for your budget. Facebook is one of those tools that is cost effective and can bring rewarding results.”
The Leadership EDGE Mastering Management Skills for Today's Workforce author explained Facebook could be used in many ways to promote a business. It seems the author is right as according to research, small business owners are unaware of how important social media marketing is to generate awareness of their products and services.
Facebook has over 700 million active users; this means small business owners have over 700 million potential customers to promote their product and services to. The social networking platform is your biggest audience and can allow a small business to reach out to these potential customers either through free marketing or by spending $1 a day.
According to Ravinder Tulsiani, who is also a Public Speaker, if a small business owner spends just $1 on a Facebook advert they could get in front of 4000 potential customers, this is on top of using Facebook groups.
To learn more management techniques, please visit www.yourleadershipedge.ca and learn more about Your Leadership EDGE Mastering Management Skills for Today's Workforce
About Ravinder Tulsiani
Ravinder Tulsiani www.ravindertulsiani.com is a Leadership Expert with over 13 years experience in training and development. A Learning & Development Leader, Training Design & Delivery, Facilitator, Author and Speaker Tulsiani has appeared on several major media outlets including Bloomberg, CNN, Fox, and The Wall Street Journal. He is the author of a number of business and self-help resources.