Los Angeles, CA -- (SBWIRE) -- 01/24/2014 -- The internet can in many ways be viewed as a fluid piece of real estate, and while the place on the high street used to bring in the waves of customers, the place in Google search rankings now holds the most sway, and search rankings can be gained through search engine optimization techniques, but these same techniques can be weaponized against competitors to bring down those who dominate the search results. Such an attack has just taken place against Automobile.com, a website that is one of the most respected authorities in cheap car insurance, and the site is working with Google to overcome the effects of the attack.
The attackers have undertaken a campaign of building links from low quality sites this has the effect of Google downgrading the sites search visibility. Now identified as the work of miscreants, the damage done by these attacks is being reversed with help from Google.
Automobile provides AL auto insurance quotes through a huge network of US insurance providers, who bid for the business of users searching for quotes in real-time, driving the cost of premiums down and helping individuals and businesses lower their car insurance rates. They also have exhaustive resource center covering a wide variety of popular insurance research topics.
A spokesperson for Automobile explained, “Google are supporting us in working to overcome the attacks that have been made against us. This kind of insidious use of Search Engine Optimization techniques designed to actively damage rivals is bad form on behalf of the unknown competitors who seek to drag us down the search rankings and open a spot for them to take. They have done this by effectively dragging our brand down associating us with poor and spam articles that are punished by Google’s algorithms. With this identified and being dealt with, we hope that our place among users as a leading authority will return us to our rightful place soon enough.”
At Automobile they strive to be the premier center for auto insurance-related information and quotes. The website is designed to help users complete the search for competitive car insurance rates. Their vast network of insurance partners includes premier companies from across the United States, giving real-time, low rates. For more information please visit: http://www.automobile.com/