New York, NY -- (SBWIRE) -- 12/26/2017 -- The analysts forecast the global automotive augmented reality and virtual reality market to grow at a CAGR of 98.11% during the period 2017-2021.

Augmented reality (AR) is a technology that adds on or layers digital media, such as touch feedback, graphics, 3D models, and sound, on a real world environment to enhance user experience and interaction. Virtual reality (VR) is a computer simulated reality that is achieved through replicating an environment into an interactive three-dimensional experience to a user. The global automotive AR and VR market covers automotive AR and VR technology used (in research stage) in heads-up display (HUD), design, and prototype of automotive and virtual automotive showrooms.

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Covered in this report
The report covers the present scenario and the growth prospects of the global automotive augmented reality and virtual reality market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

The report, Global Automotive Augmented Reality and Virtual Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Continental
- HARMAN International
- Microsoft
- Visteon
- Volkswagen

Other prominent vendors
- HTC
- NVIDIA
- Unity
- AutoVRse
- Bosch
- DENSO
- Delphi Automotive*
- Jaguar
- Mercedes-Benz
- Nippon Seiki
- Panasonic
- General Motors (GM)
- Hyundai Motor Company
- Garmin

Market driver
- AR for automotive repairs
- For a full, detailed list, view our report

Market challenge
- High cost and hardware limitations
- For a full, detailed list, view our report

Market trend
- Projection technology – production ready in AR
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Table Of Contents – Major Key Points

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis

PART 05: MARKET SIZING
- Market definition
- Market sizing 2016
- Market size and forecast 2016-2021

PART 06: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition

PART 07: MARKET SEGMENTATION BY TECHNOLOGY
- Segmentation by technology
- Comparison by technology
- VR – Market size and forecast 2016-2021
- AR – Market size and forecast 2016-2021
- Market opportunity by technology

PART 08: CUSTOMER LANDSCAPE

PART 09: REGIONAL LANDSCAPE
- Geographical segmentation
- Regional comparison
- EMEA – Market size and forecast 2016-2021
- APAC – Market size and forecast 2016-2021
- Americas – Market size and forecast 2016-2021
- Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges

PART 12: MARKET TRENDS
- Projection technology – production ready in AR
- Low cost LiDAR sensor – trend for AR-based HUD
- TFT to DMD evolution – a technological leap

PART 13: VENDOR LANDSCAPE
- Competitive benchmarking
- Other prominent ad potential vendors

Continue…….

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