Transparency Market Research

Automotive Computer Chips Market: Recent Industry Developments and Growth Strategies Adopted by Players


Albany, NY -- (SBWIRE) -- 02/24/2018 -- Automobile electrical systems have steadily evolved over the past few years and currently they integrate automatic computer controls of vehicles. In the initial days, automotive electrical systems consisted of only basic wiring equipment and machinery that were primarily used in order to distribute power to other parts of the vehicle. Wires, switches, controlled motors and relays were the key constituents; however, now, automotive electrical systems include sensors, alternators, actuators, battery, generator, oxygen sensors, starter drive, high power electrical systems, starter solenoid and other devices.

One of the first uses of a computer in an automobile was for the engine control unit. Automotive manufacturers around the world began to use early versions of computer systems to perform only one particular function. However, in 1968, Volkswagen presented the first electronic fuel injection (EFI) system controlled by computers. The system was manufactured by Bosch. Computer chips in automobiles since then have become an integral part of an automobile design. Presently, almost all car manufacturers use computer chips in one or multiple parts of the vehicles they produce.

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One of the primary drivers of the global automotive computer chips market is the introduction of self-drive cars. Manufacturers around the world are introducing technologically advanced computer chips for these cars. For instance, NVIDIA introduced a single-processor structure of DRIVE PX 2 for self-drive cars. The functionality of DRIVE PX 2 include HD mapping and automated highway driving while consuming only 10 watts of power. Moreover, it empowers vehicles to utilize deep neural networks in order to gather and process data from several sensors and cameras. Technological advancements as well as the increasing popularity of self-drive cars is likely to encourage the growth of the automotive computer chips market during the forecast period.

Increased inclusion of electrical and computer systems such as sensors, actuators, and displays in automobiles along with other functionalities such as drive control and engine control in which automotive computer chips are used, is likely to fuel the overall automotive computer chips market for automotive computer chips during the forecast period.

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The global automotive computer chips market is segregated by application and geography. By application, the market is divided into electronic engine control (EEC), electronic fuel injection (EFI), computer controlled transmission, communication module, and others. Electronic engine control accounted for the maximum share in the global automotive computer chips market. Controlling the engine is a processor-intensive job in automobiles and the electronic engine control is one of the most powerful computers in most automobiles. EEC's have become a regular device in cars since the 1970's when they turned out to be essential due to stringent emission standards. This segment is likely to grow at a significant rate during the forecast period.

The global automotive computer chips market is segmented into five regions. They are, North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. In terms of revenue, North America held a significant share of the market. Some of the other factors responsible for the growth of the global automotive computer chips market in this region are increasing demand for automated cars as well as self-drive vehicles, technological advancements, and high adoption rate of computer controlled systems in automobiles among consumers. However, Asia Pacific is likely to grow at a significant rate owing to the increasing demand for automobiles and rising purchasing power of the population of this region.

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Some of the tech companies producing computer systems for autonomous cars are Google, Intel, and Nvidia. Companies operating in the global automotive computer chips market also include Renesas, Freescale / NXP, STMicroelectronics, Infineon, Bosch, Texas Instruments, Toshiba, ON Semiconductor, and Micron Technology.