Albany, NY -- (SBWIRE) -- 04/04/2016 -- The market is expected to witness a strong growth phase during the forecast period owing to the rise in the price of automotive coatings. The OEM coating market in Europe is likely to reach a market size of close to $3 billion by 2019.

The increasing demand from countries in the Central and Eastern Europe is driving the demand for automotive coatings. Moreover, automotive OEMs are establishing manufacturing facilities in these regions to leverage on the lower costs. The forecast also predicts the introduction of many new product categories with new mixes and functionalities. Automotive OEM vendors will also increasingly look to reduce the downtime taken for curing while investing more in products such as UV-cure coatings for tackling volatile organic compound emissions in the EU. According to the research, 60% vendors currently pursue this market and are likely to raise their investments over the next four years.

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The report also provides data on the different segments of the market based on the following criteria:
- Technology: water-borne, high-solid solvent-borne, conventional solvent-borne, powder, and UV-cure coatings
- Functional layer: e-coat, primer, basecoat, and clearcoat
- Type of vehicle: passenger cars, light commercial vehicles, heavy commercial vehicles

Technavio's report, Automotive OEM Coatings Market in Europe 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors
- Axalta Coating Systems
- BASF
- PPG Industries

Other Prominent Vendors
- Akzo Nobel
- Beckers
- Henkel
- Jotun
- Kansai
- KCC
- Nippon
- Valspar

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Key Questions Answered in this Report:-
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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