Pune, India -- (SBWIRE) -- 04/06/2018 -- Asahi Glass (Japan), Saint-Gobain (France), Xinyi Glass (China), Fuyao Glass Industry (China), Nippon Sheet Glass (Japan), Vitro (Mexico), Dura Automotive (U.S.), Sisecam Group (Turkey), Magna International (Canada), Guardian Industries (U.S.), PPG Industries (U.S.) and Shenzhen Benson Automobile (China) are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Automotive Windshield Market.

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Automotive Windshield Market Overview:

In an automotive, a windshield is used for protecting the driver and the passengers from the wind, sunlight, dust and pollution from entering the cabin of the vehicle. Windshields are designed for supporting the structure of the vehicle. They are joint to the structure by use of polyurethane adhesives. The windshields are manufactured by use of safety glass which resist any shattering and therefore ensures minimizing the risk of harmful injuries. In automotive, laminated glasses are being extensively used for manufacturing of windshields. These laminated glass are manufacture by infusing two glass piece with transparent layer of materials such as polyvinyl butyral (PVB) or thermoplastic polyurethane (TPU) among others under heat and high pressure conditions, by which it hold the glass when get shatter.

Growth in several economies has surged the demand for vehicles across the globe. With the increase in demand for vehicles, the demand for automotive components is also growing, mainly in countries such as China and India among others. The rapid new vehicle model launches and the increase in demand for premium and luxury segment cars has increased the demand for exterior components, such as windshield.

The boom in the automotive industry is expected to fuel the growth of the automotive windshield market. Various technologies, such as smart displays and driver assistance functions, are being incorporated in the mid-segment and economy vehicles. The market for display technologies on windshield is driven by increase in awareness of road and vehicle safety.

Also, the growing use of solar reflective windshields is driving the growth of the market. Solar reflective windshields are taking place of Conventional glass in automotive windshields as they have the capability of reflecting infrared rays and also reducing the amount of heat entering the car, thereby maintaining the temperature of the cabin. These windshields reflect a majority of the infrared rays back into the atmosphere and thus help in keeping the cabin, steering wheel, seats, and other plastic components cool.

Automotive Windshield Market Competitive Analysis

Owing to the presence of global and local players having significant presence, the automotive windshield market appears to be fragmented. The players in the market compete on basis of product quality and availability, customer relationship, pricing, and R&D. The global players have direct supplier relationships with OEMs which help them dominate the market. However, the local players focus on understanding the market and distribution channels in the aftermarket segment. Also, vendors in the market are increasing their Research and development investments for fulfilling the increasing need for efficient and effective safety features.

Industry/ Innovation/ Related News:

March 2017- Xinyi Auto Glass (North America) introduced new automotive product lines which included windshield with head-up display and laminated glass with noise and heat reduction features.

Aug 2015- Asahi India Glass Limited (AIS) launched Glasxperts and Windshield Experts at the South Extension area in New Delhi yesterday. The customers experience contemporary lifestyle solutions in glass for their home and business with Glasxperts and get faster, safer and better car glass and detailing services with Windshield Experts.

Automotive Windshield Market Segmentation:

Segmentation by Position - Front and Rear
Segmentation by Glass Type - Tempered and Laminated
Segmentation by Vehicle Type- Passenger Cars and Light Commercial Vehicles and Heavy Commercial Vehicles
Segmentation by End Market- OEMs and Aftermarket
Segmentation by Regions: North America, Europe, APAC and Rest of the World.
Automotive Windshield Market Regional Analysis:

Asia Pacific is projected to account for the largest market share followed by North America, Europe, and rest of the world. Asia Pacific is projected to remain leading during the forecast period due to factors such as increase in number of vehicle production, increasing usage of solar reflective glasses in vehicles and use of safety glasses such as tempered and laminated glass. In terms of growth rate, Asia Pacific is projected to showcase highest CAGR over the forecast period. The growth of Asia Pacific region is projected to be driven by the increase in number of commercial vehicles production and the growing use of premium segment cars.

Owing to the increase in disposable income and the launch of new car models by original equipment manufacturers, the growth in sales of passenger cars is higher in the region. With the growing investment towards infrastructural development and the emerging requirement for additional commercial vehicles amongst the construction companies will drive the market for automotive windshields in the Asia Pacific region.

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