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AXSES Launches Mobile Marketing Webinar 2 on Content Optimization


Boutiliers Point, NS -- (SBWIRE) -- 07/07/2014 -- AXSES SCI is pleased to announce its Mobile Webinar 3 Content Optimisation for Mobile. This video replay is 16 minutes long and is available for viewing on YouTube at

This insightful video offers graphical coverage of mobile trends and highlights mobile’s growing dominance for travellers, shoppers and consumers at all stages of the research and buying cycle. It also offers tips and resources for building and adapting websites for any medium.

Shelly Burke of AXSES SCI starts the discussion reviewing the rapid rise of mobile and presents case studies on how to optimise content for mobile. Developers of Responsive Websites have numerous challenges such as configuring image size for specific devices. and Shelly shares solutions as well as tools that she uses to physically change content and reconfigure it for devices.

Adaptive content techniques are a key to good mobile experience and Shelly offers great advice on what services and tools to use and how. As she says: "It's not practical to try to manually code website, there are simply too many options, but finding the right adaptive solutions can take a lot of time and testing, which is why we are making our experience available in the webinar."

The AXSES Team has considerable experience in building websites and applications for mobile and has published several reports and white papers to help marketers build and promote a successful mobile strategy. AXSES latest report is the MobileChecklist which is the framework for this series of webinars which delves into each checkpoint to explore issues in depth and offer practical solutions.

Marketers not familiar with the tools and resources for verifying, adapting and tailoring mobile content will find this webinar very helpful and will learn what to avoid, what to do, what resources to use and how to deploy them.

“Content has to be tailored to the expectation of users whatever device or media they are on", Says Shelly Burke, "Users on sites that are not friendly in terms of mobile content, simply will not stick around.”

For more information on this webinar see the replay at

To see all AXSES MobileChecklist Webinars and to download the AXSES checklist and reports, subscribe for free at

AXSES SCI, the Barbados Tourism Development office of AXSES INC, is a leader in Social Media and Developer of Visual Behaviour Responsive Marketing Technology. It was one of the first companies to develop a direct bookings application for independent hotels and tourism companies on Facebook which was featured by the New York Times. AXSES  has won several award and commendation for technology innovation and digital marketing.

The AXSES team has authored several whitepapers and special reports on mobile design and marketing based on their own experience in building world class applications, Responsive Web Design, web apps and marketing strategies for the new media in the age of hand held computing.


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