Portland, OR -- (SBWIRE) -- 06/27/2017 -- Better understanding of natural and alternative therapies, and adverse effects of allopathy has resulted in consumers drifting towards Ayurvedic health and personal care products. From health supplements to shampoos to sports drinks, Ayurvedic ingredients, such as turmeric, have become a main component of mainstream products. A similar trend of products preferred containing natural ingredients is observed in North America, where startups are launching beverages and food with turmeric as a major ingredient. In addition, North Americans prefer South Asian medicines owing to dissatisfaction with conventional medicines.

Access full summary at:
https://www.alliedmarketresearch.com/ayurvedic-health-and-personal-care-products-market

Globally, the demand for Ayurvedic products is on a continuous rise, which has led to the emergence of Ayurvedic centers in the U.S. and Europe. Within the Asia-Pacific region, India has attained global prominence for its wide Ayurvedic product range, thereby becoming a preferred destination for medical tourism. It holds a negligible share in the overall Ayurvedic products market, as quality standards are not maintained according to international specifications. However, the Government of India is taking initiatives to increase this share, for instance, it has setup Ministry of AYUSH to ensure the optimal development and propagation of Ayurveda. China also has history of this ancient science, and is a major market for Ayurvedic products.

Factors driving consumer preference for Ayurvedic products are rising awareness regarding their benefits, increasing cognizance about ill-effects of allopathy, easy availability, and growing disposable income. Lack of R&D for high yielding varieties, irregular supply of raw material, absence of a standardized procedure to manufacture Ayurvedic products, and safety regulations are major challenges faced by the market players. Increase in knowledge about natural ingredients in health and personal care products in developed countries, namely the U.S., Canada, Australia, Singapore, and Japan, offers growth opportunity for Ayurvedic products manufacturers.

AYURVEDIC HEALTH AND PERSONAL CARE PRODUCTS MARKET SEGMENTATION

The world Ayurvedic health and personal care products market is segmented on the basis of product type, distribution channel, and geography.

BY PRODUCT TYPE
-Healthcare Products
-Personal Care Products
-Skin Care
-Hair Care
-Oral Care

BY DISTRIBUTION CHANNEL
-Supermarkets
-Department Stores
-Drug Stores
-Beauty Salons
-Specialty Stores
-Direct Selling
-Internet Retailing

BY END USER
-Women
-Men
-Babies

BY GEOGRAPHY
-North America
U.S.
Canada
Mexico

-Europe
Germany
France
Italy
UK
Rest of Europe

-Asia-Pacific
China
Japan
India
Rest of Asia-Pacific

-LAMEA
Latin America
Middle East
Africa

KEY PLAYERS
-Maharishi Ayurveda Products
-Dabur India Ltd.
-The Himalaya Drug Company
-Herbal Hills
-Biobaxy Technologies India
-Planet Ayurveda
-Basic Ayurveda
-Natreon Inc.
-Arvincare

Request TOC and Sample Report:
https://www.alliedmarketresearch.com/request-toc-and-sample/1669

About Allied Market Research
Allied Market Research is a Market Research Company which offers Syndicate & Custom Market Research Reports with Consulting Services.

Contact Us:
5933 NE Win Sivers Drive,
#205, Portland, OR 97220,
United States.
Int'l: +1-503-894-6022
Toll Free: +1-800-792-5285
Fax: +1-800-792-5285
help@alliedmarketresearch.com